All Ad sales articles – Page 3
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NewsAustralian government unveils $54m relief fund for broadcasters
Australia has agreed to suspend local content obligations for radio and TV stations hit by the coronavirus, with the government announcing a $54 million relief package for the sector.
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NewsC4 cuts content budget by £150m and furloughs staff
UK broadcaster Channel 4 has confirmed it will slash its content budget as ad-revenues drop due to the coronavirus pandemic.
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Industry TrendsTime for more advertisers to buy into the podcast boom?
The growing popularity of podcasting with listeners as well as new dynamic forms of advertising technology are sparking renewed interest in the sector from brands large and small.
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NewsBT Sport and Sky face £1bn loss from cancelled sports during Covid-19
If leading sports remain out of action until August, Sky and BT Sport will lose nearly £1 billion in revenue, according to Enders Analysis who calls for players to take a pay cut in support.
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Industry TrendsAnalyst review: Facebook, Google face ad revenue losses & SVOD market predictions
IBC365 rounds up pivotal analyst research from across the media and broadcast industry.
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NewsStudio productions slow down & new cinema releases to be streamed
16-22 Mar: Your guide to what’s happened this week in the media, entertainment and technology industry.
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NewsRTL snags stake in streaming platform Bedrock
RTL Group is pushing into streaming, taking a 50% stake in SVOD technology platform Bedrock as it forecasts major growth across its German and Dutch online streaming services.
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NewsYouTube reverses coronavirus advertising ban
Google’s YouTube has reversed a previous policy on monetising video content related to the coronavirus outbreak, acknowledging the need for news organisations and creators to produce sustainable quality videos.
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Industry TrendsThe cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
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NewsIndustry moves: Disney, Endemol Shine and Discovery
IBC365’s update on new company appointments, resignations and restructures across the content and broadcast industry.
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NewsTV to drive traditional media ad revenue growth in 2020
Traditional media is set to see growth in advertising revenue for the first time since 2011, but TV is now generating less revenue than the Google/Facebook ‘duopoly’, according to the US-based World Advertising Research Center (Warc).
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NewsNBCUniversal unveils enhanced One Platform technology
NBCUniversal is doubling down on the future of monetisation for advertisers, marketers and consumers, releasing new technology solutions and an all-audience transaction model.
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NewsLinear TV ad impact set to fall by 21% by 2025
Total linear commercial TV impacts fell by 4.4% last year but could be down by as much as 21% by 2025.
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NewsDisney+ activates in UK & WarnerMedia and HBO Max announce Warner Max
3-7 Feb: Your guide to what’s happened this week in the media, entertainment and technology industry.
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VideoTech Expert: Inside AI
Video: In the third of a series of explainer videos, IABM’s Lorenzo Zanni details the technology behind, and applications of, artificial intelligence (AI).
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NewsApple earnings & Disney invests in live production with Secret Cinema
27-31 Jan: Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry TrendsWill the 2020s be the AVOD decade?
While the 2010s were undoubtedly the decade of SVOD streamers, some believe that AVOD services will the big story of the 2020s. Tim Dams reports.
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Industry TrendsCan NBCUniversal make Peacock fly?
In the final piece of IBC365’s series of reports on the new players launching into the streaming market, Tim Dams examines NBCUniversal’s Peacock offer – and weighs up its chances of success.
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NewsFrance hits Google with $167M fine for online advertising breach
The French competition watchdog has fined Google $167 million for abusing its power over the treatment of advertisers and its “opaque” business practices.
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NewsHulu trials ad insertion for binge viewers
Streaming video platform Hulu has begun to test run commercials targeted at viewers who binge-watching series, inserting ad breaks into the service.
