All Advertising articles – Page 2
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NewsWarner Bros. Discovery launches advertising data tool Olli
Warner Bros. Discovery (WBD) is launching Olli, a proprietary data platform that allows advertisers to plan, activate and measure campaigns across the company’s entire portfolio of linear TV and streaming platforms.
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Daily NewsSwisscom completes deployment of two Media Distillery products
Swisscom has completed the deployment of two solutions from video UX specialists Media Distillery, Ad Break Distillery and EPG Correction Distillery.
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VideoNAB 2024: What are the biggest industry challenges and what can be done?
IBC365 spoke with broadcasters, consultants and vendors about the biggest challenges facing the M&E and tech industries. Responses covered the management of customer expectations, dealing with the fallout from the streaming wars, biases in competition and regulations, a lack of knowledge sharing around sustainability, IP engineering/technical issues, managing costs in ...
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NewsSony expands FAST business with launch of 54 channels in Europe
Sony Pictures Entertainment (SPE) is expanding its free, ad-supported streaming television (FAST) business with the launch of the Sony One Channel Portfolio in Europe.
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Daily NewsBitmovin and Yospace join forces
Video streaming infrastructure provider Bitmovin announced a partnership with dynamic ad insertion specialist Yospace on a joint offering for live streaming that aims to help broadcasters provide better ad services to brands and advertisers.
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NewsWarner Bros Discovery posts 4% revenue fall in 2023
Full-year revenues at US studio Warner Bros Discovery declined by 4% to $41.3bn in 2023.
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NewsGermany’s ProSiebenSat.1 and RTL Deutschland join forces in advertising technology
Leading German media groups ProSiebenSat.1 (P7S1) and RTL Deutschland are joining forces in advertising technology (adtech).
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Daily NewsVeset launches AdWise
Veset has announced the launch of ad-insertion platform, Veset AdWise.
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Industry TrendsHow to create clearer reporting metrics for ad-supported streaming services
Ophélie Boucaud, Principal Analyst at Dataxis, sheds some light on the quest for more relevant and comparable performance metrics in the ad-supported streaming world, and what needs to happen to create greater transparency.
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Daily NewsBitmovin report highlights growth opportunities for 2024
Bitmovin announced highlights from its seventh annual Video Developer Report, saying the latest report reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024.
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NewsC4 board still not representative of desired levels of diversity, says chair
Following the appointment of five new non-executive directors to the Board of Channel 4 Television Corporation, Sir Ian Cheshire, Chair of the Channel 4 Board, was keen to clarify that while the appointments improve inclusivity on the board, they “do not yet meet the levels of representation throughout the rest ...
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NewsOnly 5% of US Internet Households Have Pay-TV
Just 5% of US internet households have only a pay-TV service, according to new research from Parks Associates that indicates how legacy pay-TV companies are continuing to lose subscribers to streaming video services.
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NewsAmazon Prime Video to Start Showing Ads
Amazon has confirmed plans to introduce adverts to its Prime Video streaming service this year. Customers will see the ads unless they pay extra for an ad-free experience.
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Industry TrendsDAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery
With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.
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Daily NewsEdgio partners with Wurl on FAST
Edgio announced a partnership with Wurl, a data-driven software specialist for connected TV (CTV), to offer global FAST syndication via Edgio’s Uplynk service.
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Daily NewsYospace and Capella collaborate
Server-side ad insertion (SSAI) specialist Yospace and Capella Systems are collaborating on a new live orchestration implementation that they say creates operational efficiencies and increased advertising revenues during one-off live OTT events.
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NewsITV Launches Ad Funded Production Specialist BE Studio
ITV has launched BE Studio, a full-service creative studio to produce ad funded entertainment (AFE).
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VideoIBC Accelerators: Real Time Interactive Streaming Personalises Live Experiences
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project demonstrated that additional revenue and a ROI can be achieved through personalising viewer engagement from the streaming of live interactive experiences, for big or small sporting and other events. Striving for a next-generation ...
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