All Advertising articles – Page 4
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NewsElon Musk Names NBCUniversal Ad Chief as Twitter CEO
Elon Musk has appointed former NBCUniversal advertising chief Linda Yaccarino as the new CEO of Twitter.
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Industry TrendsVirtual Product Placement: A Sense of Place
The reason virtual product placement (VPP) is generating plenty of industry excitement is the fact that it offers the potential to monetise both new and archive content. However, VPP also brings with it a number of challenges, writes David Davies.
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Thought LeadershipHow to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Daily NewsRed Bee Media ties with Advocado
Media services provider Red Bee Media has signed a multi-year agreement with Advocado, a US-based cross-screen advertising data platform that helps brands, ad agencies, and media organisations to better understand consumer behaviour.
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NewsNetflix to launch ad supported service ‘Basic with Adverts’
Netflix is to launch its new lower priced ad supporting tier in 12 countries in November.
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NewsBanijay chairman joins bidders for French broadcaster M6
Banijay chairman Stephane Courbit and a group of investors have bid for France’s M6 Group following the broadcaster’s failed merger with rival French network TF1.
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NewsNew PlayBox research shows growing demand for OTT monetisation
A report by PlayBox Technology UK has revealed that “while the majority [of media content creators] do not currently operate their own OTT platform, there is huge interest in developing one.”
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Daily NewsJutel RadioMan offers localised advertising
Localised advertisements with networked distribution in the cloud environment are now possible with Jutel RadioMan 6. Playout in RadioMan is carried out using Media Nodes that are placed either in the cloud or in local virtual/physical instances. This allows localised advertisements and local programmes within the same infrastructure.
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Thought LeadershipHow should advertising be incorporated into a Pay TV offering?
When it comes to content experiences available to consumers worldwide, I am reminded of the opening lines of Dickens’ “Tale of Two Cities.” We truly do live in the best – and worst – of times, writes Hoppr Chief Revenue Officer Emilia Ong.
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Daily NewsOmdia joins IBC2022 as exclusive research partner
Omdia has been designated as the official research partner for IBC2022. The leading research and advisory group will provide data and trend analysis as well as giving this year’s conference delegates access to its exclusive report, The Advertising Revolution: How CTV, FAST, and AVOD Are Reshaping the TV and Video ...
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Industry TrendsPSBs vs AVOD: Levelling up?
Will proposed Ofcom changes to PSB advertising restrictions really have an impact? Mark Mayne investigates.
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Daily NewsTackling the addressable TV challenge
Discussions about adtech in the TV and broadcast industry invariably turn to the thorny issue of addressable TV advertising, and when it will really take off.
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NewsAVOD platforms grow faster than SVODs in the US
Ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD) in the United States, according to newly published research.
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NewsGlobal ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
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Industry TrendsDynamic ad insertion: A win-win-win proposition?
Times are changing as big VOD players start to turn back to advertising after years of championing subscription-only models.
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Daily NewsFlussonic shows how embedding ads can improve the monetisation model
Flussonic will be demonstrating its server side ad insertion (SSAI) technology, able to place ads by partial substitution of segments within the broadcast session.
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WebinarOn-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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Executive InterviewsNBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying
Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.
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Executive InterviewsMartin Sorrell: “Faster, better and cheaper”
Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.
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