All Advertising articles – Page 4

Webinar

On-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom

2021-02-01T12:10:00Z

Watch on-demand to understand the key aspects of operating a successful addressable ad service.  

Executive Interviews

NBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying

2020-07-30T09:13:00Z

Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.

Executive Interviews

Martin Sorrell: “Faster, better and cheaper”

2019-12-12T12:12:00Z

Founder and executive chairman of digital advertising and marketing services company S4 Capital, Sir Martin Sorrell spoke to Alana Foster on harnessing digital to grow globally, whilst managing expectations and opportunities.