All Analysis articles
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Industry Trends
How to create clearer reporting metrics for ad-supported streaming services
Ophélie Boucaud, Principal Analyst at Dataxis, sheds some light on the quest for more relevant and comparable performance metrics in the ad-supported streaming world, and what needs to happen to create greater transparency.
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Industry Trends
PSBs vs AVOD: Levelling up?
Will proposed Ofcom changes to PSB advertising restrictions really have an impact? Mark Mayne investigates.
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Industry Trends
Analyst review: Coronavirus impact measured
IBC365 looks at the latest facts and figures featured in analyst reports from across the industry.
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Industry Trends
Quibi aims uppercut at heavyweight Netflix
Is Quibi equipped to take on and challenge the likes of Netflix, YouTube and Hulu? The $1 billion investment has been touted by its founders as a category-defining pay-TV service, but will it stand the test of time?
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Industry Trends
Analyst review: The year of OTT takes small hit
IBC365 looks at the latest facts and figures featured in analyst reports from across the industry.
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Industry Trends
Earnings review: Financial wins for Netflix and major tech players
IBC365 recounts the standout company results in the media and broadcast industry.