All Apple articles – Page 4

Executive Interviews

Alex Mahon: Playing games with reality

2017-04-03T13:00:00Z

Media execs should look to the gaming industry and the success of games such as Pokemon Go to realise there’s a market for AR and VR content.

Technical Papers

Best practices for OTT dynamic ad insertion

2017-03-16T16:47:00Z

With the streaming format wars in the rear view mirror, HAS, specifically Apple’s HTTP Live Streaming (HLS) and the Dynamic Adaptive Streaming over HTTP (MPEG DASH) specifications now allow for the efficient, scalable delivery of media content globally from conventional HTTP servers.