All Audiences and Advertising articles – Page 11
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Industry TrendsGetting to the core of Apple TV+
In a golden era of storytelling, Apple has turned its attention to reinventing TV and adding healthy competition to the ecosystem, writes Paolo Pescatore
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NewsEU TV execs demand ad measurement reform
Execs at the BBC, Canal+ and RTE have called for greater cross-broadcaster collaboration and the sharing of data in a bid to better understand audiences and boost advertising opportunities.
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NewsRTS awards originality and excellence
Jodie Comer for Killing Eve and Lucian Msamati for Kiri were among those celebrated last night at the Royal Television Society Programme Awards.
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NewsNetflix eschews Apple alliance
Netflix chief executive Reed Hastings has confirmed that the SVOD service won’t be available via Apple TV, which is expected to be announced next Monday.
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Industry TrendsInnovation at home: Cloud PVRs and wireless STBs
The ongoing evolution of innovative cloud PVRs and wireless/IP-based STBs are among the trends rendering this a highly dynamic part of the broadcast market.
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Executive InterviewsInterview: Black Mirror series designer Joel Collins
As series designer of Netflix’s Black Mirror, Joel Collins was integral to creating the look of the Charlie Brooker series. But after four series he has moved on to a new challenge – working on the hugely complex BBC/HBO adaptation of Philip Pullman’s His Dark Materials. He reveals how he ...
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NewsBBC triumphs at BPG Awards
Jodie Comer and Hugh Grant were among the winners of the Broadcasting Press Guild Awards today, judges praised the “brilliance of the output.”
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Industry TrendsQ&A: Alex Hirschi, aka Supercar Blondie and Insight TV host
Supercar Blondie, an influencer with over 500K subscribers on YouTube and 2.2m followers on Instagram, specialises in driving and reviewing rare and unique cars.
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Industry TrendsThe power of influencers
With their millions of young followers, online stars and influencers are increasingly being booked by traditional media in an effort to boost ratings and attract crucial 16-34-year-old audiences. But do their millions of followers really translate into millions more viewers for TV?
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Industry TrendsMedia CEOs embrace mobile disruption
The entertainment and content industry has dramatically changed with mobile networks and devices enabling disruptive new players and business models, according to the leaders of two media giants.
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Thought LeadershipIs content still King for the Gen Z audience?
With SVOD set to be the biggest media story of 2019, Brave Bison CEO and IBC Content Steering Group chair Claire Hungate asks if linear broadcasters have overlooked innovation and ignored their audiences.
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Industry TrendsWhy broadcasters are doubling down on dynamic ad insertion
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
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NewsVOD rivals cinema as favourite
Almost half of UK filmgoers select Netflix as favourite ahead of the cinema to consume new content, according to a study into audience evolution.
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Industry TrendsOscars 2019: Inside the Best Film Editing category
From an eccentric costume drama to the story of the ultimate stadium rockers, what all the nominations in the best film editing category have in common is that their stories are based on real life biographies.
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NewsFacebook called to reform its “digital gangster” status
Democracy is at risk from the malicious and relentless spread of fake news and targeted misinformation of users’ data, a UK Parliamentary report has concluded.
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NewsIs Apple launching its TV service in April?
Apple is reported to be in the final stages of preparing to launch its video on-demand streaming service.
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NewsFacebook updates Watch strategy
Facebook has revealed a new strategy for its Watch video service, including an expansion of its revenue channels and creative opportunities for video creators.
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NewsSVOD viewing to equal broadcast TV by 2023
China and North America will lead the market for streaming video on-demand services with subscribers set to grow to 743 million in the next four years.
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Industry TrendsBehind the scenes: Cold War
Oscar-nominated cinematographer Lukasz Zal reveals how he created the black-and-white look for Pawel Pawlikowski’s Soviet-era love story.
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Thought LeadershipThe robustness of radio
With World Radio Day taking place on Wednesday 13 February, Paul Robinson assesses the health of radio and its role in society.
