All Audiences and Advertising articles – Page 12
-
Industry TrendsISE 2019: The impact of visual communication
Professional audio visual show Integrated Systems Europe exhibits a market rocketing upwards on video tech.
-
Industry TrendsSuper Bowl LIII: Who watched the game?
The final whistle of Super Bowl LIII sounded on Sunday ending its lowest scoring head-to-head in history and the build up to its perennially anticipated half-time show saw numerous high profile drop outs in support of Colin Kaepernick. Ross Biddiscombe explores how the event’s viewership fared.
-
NewsApple CEO bets on video to drive revenue growth
Announcing its fiscal first quarter results for 2019 yesterday, Apple boss Tim Cook revealed “huge changes in customer behaviour” set to drive Apple’s strategy for the year ahead.
-
NewsMicrosoft’s Bing blocked in China
The Chinese government has blocked Microsoft’s search engine Bing, joining Facebook and Google as the latest foreign technology provider to become unavailable in the country.
-
NewsNetflix celebrates record revenues and subscriber growth
Reporting its Q4 2018 results, Netflix has revealed its revenues grew to $16 billion and concluded the year with 139 million paying memberships.
-
NewsFacebook set to invest $300m in journalism
Facebook has announced it will invest $300 million in news programmes, partnerships and content in a bid to combat fake news and support local news organisations.
-
Industry TrendsCES 2019: Our pick of the products
As the annual meeting point for the world’s consumer electronics giants, CES provides a fascinating glimpse into the future of the media and entertainment industry. IBC365 picks the top product launches that could shape the way we create and consume content.
-
Industry TrendsBranding channels in a multi-platform age
Linear channels are having to work harder to entice viewers, with the branding of channels one area of focus.
-
WhitepaperWhitepaper: Tuning into OTT 2.0
This whitepaper explores the opportunities of OTT video distribution in viewership in revenue, the common challenges and considerations by media companies for OTT delivery and the critical elements of an OTT ecosystem.
-
Industry Trends2018’s most-read Consumption articles
Futuristic holographic phone, the Premier League rights battle, voice control to enhance UX and personalisation were the hottest topics covered in the most popular Consumption articles.
-
WebinarOn-demand Webinar: Esports goes mainstream
Join IBC365 on-demand to hear industry experts explain how esports is transforming live content and reaching new audiences as it crosses into the mainstream and catches the attention of the biggest media businesses.
-
Industry Trends2018 review: July to December
In the second part of our 2018 review we look back at the milestones, mergers, deals and innovations that dominated the second half of the year.
-
Industry TrendsThe radical shift continues: IABM reveals buying trends
The demand side of the industry is continuing to go through a radical shift, with changing revenue models influencing trends in media technology investment, according to the IABM Buying Trends Report.
-
Executive InterviewsSky’s Andrew Griffith – Challenge the status quo to thrive
How can businesses and academia successfully navigate a world being transformed by tech? That was the theme of the National Centre for Universities & Business’ (NCUB) Annual Lecture – delivered this year by Sky COO and CFO Andrew Griffith.
-
Industry TrendsAll in the game: Taking esports to the masses
Esports is pioneering workflows that could be picked up by mainstream sports coverage, and with rising interest and growing prize pots, the influence of esports looks set to increase.
-
Industry TrendsFive shows that changed society
To mark World Television Day, we have assembled a list of five influential television programmes that have gone on to have a distinct impact on society.
-
Industry TrendsFilm-making for change: “My camera is my weapon”
Award-winning documentary maker Deeyah Khan’s work has educated, empowered and inspired change. She explains what motivates her and why storytelling is so vital.
-
Thought LeadershipAs OTT matures, the content supply chain needs to grow alongside
The streaming video industry is racing through its adolescence and through an age-appropriate growth spurt as new OTT services launch and traditional content owners and distributors plan their entry into a market nowhere near full grown.
-
Industry TrendsThe art of animation success
Based out of Kilkenny in Ireland, Irish animation studio Cartoon Saloon has racked up Oscar nominations and interest from streaming platforms. Paul Young of Cartoon Saloon explains how OTT content hunger is fuelling the global animation market.
-
Industry TrendsHow Serie A went OTT with IMG
IMG’s entry into the OTT marketplace with its new Serie A service has ramped up the battle for sports audiences on digital platforms after a couple of years of cautious rights buying by the likes of Amazon and Facebook.
