All Audiences and Advertising articles – Page 13
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Industry TrendsBroadcast audio builds trust in fake news era
DAB is coming into its own as media format for advertisers at a time of concerns about fake news and ad fraud in the online space.
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Executive InterviewsDABbling in in-car audio
In-car listening presents a huge opportunity for the DAB radio industry, believes Arqiva’s Simon Mason.
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Industry TrendsAnimal Planet: Rebranding for a revolution
As well as overhauling its editorial offer and commissioning framework, Animal Planet is getting a change of identity, Global President Susanna Dinnage told the Wildscreen Festival this month.
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Industry TrendsNew voyage for Discovery
JB Perrette is totally changing the look and feel of Discovery Networks International.
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Industry TrendsAdvertising is "massively disrupted"
The once distinct worlds of advertising and television content are increasingly converging, with the subject one of the hot topics during IBC2018.
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Technical PapersPersonalising the public linear radio
With competition from online streaming platforms, many broadcasters have viewed the idea of providing some form of personalisation of their services as a necessity to remain competitive.
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Executive InterviewsInterview: Enrique Rodriguez, Liberty Global
Liberty Global’s Enrique Rodriguez looks forward to a world of gigabit broadband, video with everything, and artificial intelligence that’s actually intelligent, he told delegates during the IBC conference last week.
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Industry TrendsTV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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Industry TrendsBuilding a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
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Industry TrendsGo social to reinvent TV brands
IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
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Industry TrendsTrump is good news for CNN
IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”
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Industry TrendsHow to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry TrendsAbraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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Industry TrendsTV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry Trends‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry TrendsTV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Industry TrendsCapturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
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Industry TrendsPartnering with the FAANG “frenemies”
IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.
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Industry TrendsAlliances are the way to win young viewers
IBC2018: Broadcasters must partner with digital platforms like YouTube, WhatsApp, Twitter and Facebook to launch shows that attract young audiences, says Endemol Shine’s Peter Salmon.
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Executive InterviewsStarting block for change
The diversity chief and former pentathlete who helped the turn the Paralympics into appointment-to-view TV now wants to nail off screen representation.
