All Audiences and Advertising articles – Page 14
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VideoVideo: How to engage with niche audiences
Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.
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Industry TrendsIABM releases Broadcast & Media Strategic Analysis report
The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.
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Executive InterviewsIndie powerhouse
The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.
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Industry TrendsVideo shorts: Chris Rose, Beano Studios
Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.
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VideoVideo: David Abraham: "Content will remain king"
Wonderhood Studios Chief Executive and Founder on what the future will look like for broadcasters, their relationship with the technology giants and the “great opportunities” on the horizon.
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Industry TrendsIBC showcases eSports
The global eSports market, which is set to be worth over $2 billion by 2023, is firmly on the agenda at IBC2018.
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VideoVideo: David Abraham, Wonderhood Studios
Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.
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Thought LeadershipDevices alone don’t make for great media experiences
Audiences are growing more and more technologically savvy. Not only that, they are getting even more immersed in new ways they can improve their media needs, demanding new experiences and that their expectations be challenged, writes WeTek Chief Executive Hugo Condesa.
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Thought LeadershipAndroid TV: Challenges in recommendation and targeted advertising
TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
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Executive InterviewsInterview: David Abraham, Wonderhood Studios
The former Channel 4 boss discusses his role in saving the British pubcaster from privatisation and reveals more details of his latest venture, which fuses high-end content production with brandcasting and data insight.
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Video"Following the eyeballs"
Accelerating and engaging with audiences, MTGx Chief Executive Jette Nygaard-Andersen talks about “following the eyeballs” and the future with eSports, VR and voice recognition.
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Executive InterviewsInterview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
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VideoMaria Garrido: Ad industry is approaching "tipping point"
The traditional advertising industry and established brands are approaching a “tipping point”, says Havas Group Chief Insights and Analytics Officer and Havas X Chief Executive Maria Garrido.
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Industry TrendsSesame Street creator awarded for 50 years of excellence
The IBC International Honour for Excellence will be awarded to Joan Ganz Cooney and Sesame Workshop for devotion to the educational and social development of children around the world.
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Executive InterviewsInterview: Maria Garrido, Havas Media Group
How to deal with content overload? With a background of almost 20 years in operational and strategic marketing and now head of the innovation unit at Havas, Maria Garrido thinks the answer lies in bringing the entertainment and advertising businesses together.
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Industry TrendsComment: What does the future hold for Facebook?
Facebook isn’t here to make friends. It’s here to make money, comments Amelia Kallman.
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Industry TrendsWeekly news round-up: Netflix trials promos and Corbyn calls for tech-funded journalism
Your guide to what’s happened this week in the media, entertainment and technology industry.
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Executive InterviewsInterview: Jette Nygaard-Andersen, MTG
The world’s leading media companies are grappling with how they can best adapt their business model to cope with the disruptions ushered in by the digital age. MTG has directed efforts towards a content-led hunt for Generation Z’s attention, according to experienced executive Jette Nygaard-Andersen.
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Thought LeadershipSet top box: An exciting possibility on the horizon
The set top box can be at the forefront of the fast-emerging desire for a very smart home, asserts L&T Technology Services Chief Technology Officer Ashish Khushu.
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Industry TrendsThe TV set triumphs at the World Cup
The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.
