All Audiences and Advertising articles – Page 15
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Industry TrendsLove Island: From villa to screen
Behind the scenes of ITV’s summer hit that has sold all over the world to countries including Germany, Australia and Finland.
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Industry TrendsThe serious business of comedy
The business of being funny is no laughing matter. Compared to genres like factual, reality and drama, comedy can be too expensive, too regionally specific and just too much of a risk.
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Industry TrendsCatching the pirates offside
With the Fifa World Cup underway and constant announcements about vast amounts of money being spent on live rights fees, piracy is still too often making a mockery of the industry, writes Ross Biddiscombe.
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Industry TrendsManaging content for OTT
With increased competition the distinct advantages enjoyed by OTT providers in the battle for audience attention are wearing a bit thin. Now they must innovate to thrive.
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Industry TrendsHow far can we push personalisation?
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
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Industry TrendsAnalysis: What Discovery’s $2bn golf deal means for the broadcaster
Discovery’s $2 billion purchase for all non-US television and digital rights of golf’s PGA Tour tournaments could create the largest single sport OTT offering, but why has the broadcaster decided to invest so much in the sport?
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Industry TrendsAnalysis: Has Amazon scored with its Premier League package?
Amazon’s estimated £100 million purchase of an English Premier League football package puts beyond doubt any question that the future of live sports viewing is now in the hands of the tech giants.
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Industry TrendsNBA shoots for eSports glory
The new age battle for eSports audiences and revenues between the world’s top professional leagues took a giant step forward this month with the launch of the NBA’s own eSports league.
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Industry TrendsSports advertising: A whole new ballgame
Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.
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Industry TrendsNew vision required for women in sport
Women’s sport may be one of the best opportunities for broadcasting and sponsorship, but is it riddled with too many problems of awareness and underfunding?
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Thought LeadershipViewers have more control than ever before
We don’t have to cast our minds back very far to recall a time when, if you didn’t like what you were watching on television, you had two choices: turn it over or turn it off, reflects Michael Crimp.
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Industry TrendsMaking sports more TV friendly
From Tie Break Tens tennis to Power8 Sprints rowing, bite-sized sports are shooting for digital audiences with short attention spans.
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Industry TrendsThe crown jewels of live broadcast
Large live events, particularly royal ones, have always been at the forefront of driving television technology in the UK and the latest royal wedding is no exception.
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Industry TrendsAgility and innovation: The essential ingredients
Established content providers should be agile, innovative and willing to adopt new technologies if they want to take on the digital giants, says Channel 4’s Keith Underwood.
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Industry TrendsBBC, Discovery and YouTube execs to deliver keynote speeches at IBC2018
BBC Studios Chief Executive Tim Davie, Discovery Networks International President and Chief Executive Jean-Briac ‘JB’ Perrette and YouTube Chief Product Officer Neal Mohan are to deliver keynotes at the IBC2018 Conference.
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Executive InterviewsCTO Series: Mohamed Abuagla, Al Jazeera
The key challenges facing the broadcast industry are not just to do with technology, according to Al Jazeera’s Mohamed Abuagla.
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Industry TrendsBlog: There's no such thing as a magic bullet
With ever-increasing competition among broadcasters for viewers and revenue, John Maxwell Hobbs asserts there is no ‘magic bullet’.
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Industry TrendsThe Tiger effect: Woods' impact on TV viewing figures
Ross Biddiscombe explores the fierce impact Tiger Woods has on clawing in live television audiences.
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Executive InterviewsCTO Series: David Kline, Viacom
David Kline, EVP and Chief Information & Technology Officer, Viacom on responding to – and inspiring – change.
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Industry TrendsEurope’s broadcasters in race to launch targeted ads
Facebook’s reputation may have taken a battering over the past few days, but the lure of online persists.
