All Audiences and Advertising articles – Page 16
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Industry TrendsThe Crown and Blue Planet II triumph at BPG Awards
Ed Miliband and Hilary Mantel were among the winners of the Broadcasting Press Guild (BPG) Awards for podcast and radio programme of the year.
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Industry TrendsUK broadcasters combine to battle Facebook and Google
TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.
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Industry TrendsWhat we know about Red’s Hydrogen phone
Red looks likely to make a full-scale launch of its Hydrogen phone in the summer, but a picture of what the handset will be capable of is starting to emerge.
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Industry TrendsBlog: TV isn't dead, it's evolving
The way we shoot and deliver TV and film may have changed, but despite the constant cycle of change, cinema and TV is still in good health, says John Maxwell Hobbs.
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Industry TrendsAnalysis: Sky and BT secure Premier League rights
The first-stage announcement about the 2018 English Premier League auction for TV rights this week underlined the end of an era: the days of hyperinflation for EPL rights are over, at least for now.
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Industry TrendsBBC, Netflix, C4 and Sky Atlantic shortlisted for BPG Awards
The Broadcasting Press Guild (BPG) has shortlisted traditional and online-first television programmes for its 44th annual awards.
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Industry TrendsEngaging audiences: The death of linear television?
Changes in viewing habits have led to some uncomfortable headlines for broadcasters, and now some media bosses are proclaiming 2018 as the year for rebuilding business models.
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Industry TrendsWho watched the Super Bowl?
American football games - the Super Bowl in particular - have always drawn large TV audiences, but with a drop in the number of people tuning into the NFL, what can be done to boost viewing figures and maintain interest in the sport?
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Thought LeadershipVoD remains central and disruptive technologies will dominate
2018 is set to be an important year for the broadcast industry, with continually shifting audience habits, the battle for viewers’ attention intensifying, and emerging technologies becoming more mainstream, writes Tom Williams.
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Industry TrendsCES highlights: 5G, audience engagement and AI-led personalisation
IBC365 contributor Amelia Kallman is at CES in Las Vegas to look at the latest consumer tech and the effect that it will have on the media and entertainment industry.
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Industry TrendsCES day 2 round-up: Audience engagement and voice activation
Despite a power outage temporarily halting proceedings at CES, discussions about audience engagement and voice activation continued at the Las Vegas tech fest.
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Industry TrendsTop 10 most-read Consumption articles
Futuristic phones, VR experiences, IP-centric studios and shifting consumer behaviour were the topics covered in the most popular Consumption articles.
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Industry TrendsBrexit is a “massive risk” to the UK’s creative industries
Brexit poses a “massive risk” to the UK’s film and TV industries which must fight to make sure the government safeguards their interests, according to former Minister of State for Culture and the Digital Economy Ed Vaizey MP.
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Industry TrendsEngaging with audiences across platforms is "essential"
Servicing the growing number of platforms serving content to audiences across multiple screens is challenging the creation and distribution process, according to a panel of senior TV executives.
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Industry TrendsGauging success: The evolution of audience measurement
From telephone interviews to return path data from set-top boxes and tablets, the methods used to assess who is watching what have evolved with people’s viewing habits.
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Industry TrendsHow big is the eSports opportunity?
All the numbers surrounding eSports tournaments seem increasingly stratospheric. Is now the time to be investing?
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VideoVideo: Reuters CBO & CFO Claudia Palmer
IBC2017: Reuters focusses on audience engagement, newsgathering and delivering reliable journalism to news organisations and audiences globally.
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Industry TrendsAnalysis: The role of smart TVs in UHD broadcast
What does the launch of Samsung’s UHD sport app mean for the takeup of high resolution services, and could other display manufacturers follow suit?
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Industry TrendsVideo: engaging and investing in live sport content
IBC2017: Engagement has supplanted reach as the ultimate measure of brand and campaign value, or has it? Experts discuss live sports content opportunities.
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Technical PapersAuthenticating the TV user by biometrics
Investigating biometric continuous measurements to identify the user holding a remote control.
