All Audiences and Advertising articles – Page 17
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Technical PapersITU-R study group 6 for the future of broadcasting
Leading the international standardisation of the end-to-end broadcasting chain from the production of programmes to their ultimate delivery to the audience.
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Industry TrendsConsumers expected to opt for VoD over linear
By 2020 seven out of ten consumers will prefer video on-demand (VoD) and catch-up services over scheduled linear TV viewing, according to a report by Ericsson.
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Industry TrendsIn case you missed it…OTT & VOD takes on traditional TV
The rise, relaunch and redemption of traditional broadcast TV alongside digital players in the OTT world was a popular theme discussed during IBC2017.
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WhitepaperWhitepaper: Improving quality KPIs leads to growth
This whitepaper explores Akamai’s partnership with Wuaki tv to deliver an exceptional viewer experience resulting in a significant increase in revenue and customer satisfaction.
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WhitepaperWhitepaper: How our bodies react to video quality
This whitepaper uncovers science that links streaming quality to viewers’ emotional responses and the impact on OTT business performance.
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Industry TrendsFox’s Sullivan: “Disruption in television is perfectly natural”
Brian Sullivan, President/COO, Digital Consumer Group, Fox Networks told IBC delegates that disruption in TV is perfectly natural.
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Industry TrendsWhy young viewers could be gone for good
Broadcasters are concerned that younger viewers – commonly known as Generation Z – won’t make the move to linear TV.
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Executive InterviewsInterview: Stacy Huggins, MadHive
As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.
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Industry TrendsThe future of pay-TV according to the industry
The latest findings from NAGRA’s Pay-TV Innovation Forum, in partnership with MTM, explore key issues surrounding the pay-TV industry.
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Industry TrendsThe science of immersion: How to make better content
IBC2017: The power of presence will prove to be vital in developing more engaging media, especially in VR.
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Industry TrendsBroadcasters told: Commission for digital first, or die
TV networks need to start thinking – and commissioning – digitally in order to reach a youth audience, according to a panel at the IBC Conference.
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Executive InterviewsInterview: Jon Block, Videology
Broadcasters and agencies must learn to speak the same language, if those in advertising are to reap the rewards of the golden age of TV, says Jon Block.
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Industry TrendsIBC2017: Facebook boss hails impact of video
Video consumption on Facebook is “exploding” and will soon make up three quarters of the company’s mobile data traffic, according to Facebook Product Director Daniel Danker.
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Executive InterviewsInterview: Brian Sullivan, Fox Networks
As President and Chief Operating Officer of Fox Network’s Digital Consumer Group, Brian Sullivan has to plot a course through an evolving entertainment ecosystem that has empowered consumers.
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Industry TrendsMayweather v McGregor: Making the fight
Sky Sports is pulling no punches when it comes to the Floyd Mayweather and Conor McGregor fight, broadcasting boxing’s biggest event of the year.
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Industry TrendsInterview: Chatri Sityodtong, One Championship
One Championship CEO Chatri Sityodtong on creating a new generation of Asian martial arts heroes, and delivering new audiences to broadcasters.
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Industry TrendsAnalysis: Why Discovery is acquiring Scripps
Digital competition is spurring media consolidation, with Discovery Communication’s proposed $14.6bn acquisition of Scripps Networks Interactive the latest in a series of acquisitions on the demand-side of the media technology industry.
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Thought LeadershipWhat can TV learn from the online innovators?
Over the last few years, the digital video landscape has changed beyond recognition, writes Tom Toumazis MBE.
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Executive InterviewsData is key to online video, says Little Dot boss
Data - as well as a creative gut - is vital for winning online audiences, says Little Dot CEO Andy Taylor.
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Thought LeadershipThe prospects for addressable TV ads in Europe
While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.
