All Audiences and Advertising articles – Page 18
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Industry TrendsQ&A: C4’s Sarah Rose on audience measurement
In the era of multiplatform, time-shifted and on-demand viewing, working out who has watched what is no easy task.
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Industry TrendsVR headsets: market analysis and guide to devices
Ownership levels of virtual reality (VR) headsets are surpassing wearables and tablets at the same stage of their lifecycle, with affordable devices helping to boost adoption of the immersive technology.
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Industry TrendsTV needs more sophisticated user interfaces, says C4 exec
The rise of social media has provided broadcasters with opportunities to reach ever more viewers, but the spread of platforms used by viewers has also posed some challenges for established media players.
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Industry TrendsCarpool Karaoke producer: know your audience
The phenomenal changes in the way content is consumed has disrupted the media and technology supply chain for broadcasters and revolutionised the production world.
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Industry TrendsTV trumps internet as favourite among consumers
TV viewers watch an average of 170 minutes of TV per day compared to 140 minutes spent browsing the internet.
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Industry TrendsBBC must be more “nimble” and “entrepreneurial”
The BBC must be more “nimble” and “entrepreneurial” in its efforts to reinvent itself for a new generation of viewers and listeners, according to Deputy Director General Anne Bulford.
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Industry TrendsThe need for speed drives fundamental change
The industry is facing rapid change driven by technological advancements, fundamentally altering the media supply chain as consumers demand higher quality content delivered instantly.
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Industry TrendsRTS prepares for 'A World of Opportunity'
21st Century Fox Chief Executive James Murdoch will deliver a keynote address to delegates at the upcoming RTS convention. Titled A World of Opportunity, the biennial event will take place from 13-15 September in Cambridge.
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Technical PapersLeveraging cloud-based predictive analytics to strengthen audience engagement
An abundance of technical advancements has expanded the range of options for media consumers.
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Industry TrendsConsumers reveal why they cut TV services
Each quarter, TiVo seeks real consumer opinions to uncover key trends relevant to pay-TV providers, digital publishers and CE manufacturers.
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VideoInnovation and agility are key for media companies to develop
Janet Snowdon, Director Media and Entertainment Industry Solutions at IBM, highlights a number of key challenges facing the industry as consumers look for more ways to engage with content.
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VideoIBC2016 Keynote Speaker: Dominique Delport Speaks at Cannes Lions
IBC caught up with Dominique Delport, Global Managing Director, Havas Media Group and Chairman, Vivendi Content while at Cannes Lions Festival in June and asked him where he sees the advertising and media industry headed.
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Executive InterviewsSir Martin Sorrell: There’s life in linear TV yet
Speaking just prior to his 2016 IBC Conference Keynote Sir Martin said the latest forecast from GroupM, WPP’s media investment management arm, shows that TV is pretty resilient in the face of the digital revolution.
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Executive InterviewsBroadcasters and telcos must work together, says Delport
Are traditional brands acting fast enough to compete with Google, Facebook and other big digital players? Dominique Delport thinks not.
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Executive InterviewsBrand building, survival tips for the online jungle
The content industry may be changing around us but the principles of how to build a strong brand remain the same.
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Executive InterviewsFabrice Mollier: Access all areas advertising
TF1 may not dominate the French TV industry as it once did, but that isn’t stopping it adopting innovative new ways of advertising, and the approach seems to be working.
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Industry TrendsHow to create shareable content for social media
Audience analytics are driving content creators to manipulate content to suit relevant audiences across various social media platforms.
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Industry TrendsConsumers shape best marketing practice
Existing marketing trends are changing with the escalation of millennial viewing culture. This proved to be a reoccurring theme throughout the two days at Cable Congress 2017.
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Technical PapersAdvantages and challenges of a vast server-side video advertising solution
Video advertising is still one of the leading approaches with which content and service providers can monetize video content.
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Technical PapersBest practices for OTT dynamic ad insertion
With the streaming format wars in the rear view mirror, HAS, specifically Apple’s HTTP Live Streaming (HLS) and the Dynamic Adaptive Streaming over HTTP (MPEG DASH) specifications now allow for the efficient, scalable delivery of media content globally from conventional HTTP servers.
