All Audiences and Advertising articles – Page 19
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Technical PapersIncreasing ad personalization with server-side ad insertion
There is no question that consumers have come to expect content anywhere, any time and on any device, whether fixed or mobile, on demand.
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Technical PapersImplementing dynamic ad insertion in HTML5 using MPEG DASH
Content owners and broadcasters are increasingly using adaptive streaming (ABR) over HTTP to reach a multitude of devices at any time and place.
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Technical PapersUsing metadata to maximise yield and expand inventory in TV – contextual advertising
In the space of the content (video) consumption on an OTT platform (using IPTV, mobile, tablet), showing contextual ads is a currently a function of global attributes only. From the content perspective, typically parameters like the content type, title, genre, language etc. are considered. While from a user profiling standpoint, ...
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Technical PapersMetadata enriching technology as the key to effective target audience engagement and content monetization
The economy and its way to market its goods and services have been changing over the last decades. With the social transformation and the trend towards a pleasure and leisure oriented society, economic variations and new orientations have been established.
