All Audiences and Advertising articles – Page 7
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NewsVidgo and Kiswe launch new social TV experience
Designed for interactivity on sports, entertainment, family and Latino programming a new app is a “world-first” according to the two companies delivering the live social-streaming experience.
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NewsCinema before streaming says Apple
Apple is eying partnerships with cinemas to run its feature-length productions as extended theatrical releases before they become available on its upcoming streaming service.
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Industry TrendsDiversity: IBC2019 Sees it differently
Diversity was a key topic at the IBC2019 Lounge Talks as speakers looked at gender equality, LGBT representation and neurodiversity.
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NewsBBC to commercialise new voice assistant Beeb
The BBC’s recently announced voice assistant Beeb will be available internationally and be commercialised outside the UK.
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NewsSVoD service iwonder launches in South East Asia
Singapore-based documentary streamer iwonder has expanded its service across Southeast Asia after its successfully launched in Singapore, Australia and New Zealand earlier this year.
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NewsYouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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NewsWorldDAB sees connections grow
IBC2019: The world is adopting digital radio, according to Graham Dixon, head of radio at the EBU, who spoke at IBC2019.
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News“Pleasure” is key reason viewers tune into TV, say researchers
“Pleasure” is the dominant reason that viewers tune into television, according to new ITV research.
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NewsTop women’s sports events should be free to air, says UK Culture Secretary
Culture Secretary Nicky Morgan has called for the biggest events in women’s sport to become ‘listed events’ on free-to-air TV in the UK so that mass audiences can watch them.
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NewsBritBox “not a threat” to the BBC says Ofcom & NBC Universal unveils SVoD service
16-20 Sep: Your guide to what’s happened this week in the media, entertainment and technology industry.
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NewsComcast inks distribution deal with DAZN
Media and communications giant Comcast Corp has struck a distribution deal with digital global sports provider DAZN Group, blurring the line between traditional television operators and streaming services.
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NewsMedia companies need authenticity to attract Gen Z
IBC2019: Generation Z viewers are more demanding and clearer on what they want from content, with less loyalty to individual brands or platforms than previous generations.
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NewsBroadcasters encouraged to tackle esports opportunity
IBC2019: With its rapidly expanding fanbase of young, digital-first viewers, esports is a sector the broadcaster industry should invest in while they still can, according to Prosieben’s eSports head, Henrik Nyhuis.
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NewsInteractivity creating new levels of audience engagement
IBC2019: IBC Conference sessions focusing on interactivity have updated delegates on the latest advances in interactive entertainment.
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NewsConsumer is king, but long live content
IBC2019: “There is no limit to the appetite for audiences wanting to consume content and today they appreciate the convenience of seeing it anywhere and want to see it everywhere.”
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Executive InterviewsEA and esports: building an in-house revenue feedback loop
As the world of esports streaks ahead, Joe Lynch of EA looks to maximise the storytelling and get the most out of in-house broadcasting.
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VideoIBC2019 Conference Keynote: Cultural capital, consumers & creativity
Universal Music’s Olivier Robert-Murphy discusses staying culturally relevant In a digital world where consumers are “always on” and have higher demands
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VideoVideo: Claudia Vaccarone, EBU
IBC2019: EBU’s Claudia Vaccarone talks to IBCTV about the IBC2019 Awards
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Thought LeadershipIs this the end of broadcast?
IBC2019: Consumers have a wide range of services available to them, from traditional providers of broadcast services over-the-air, cable, satellite or IPTV, as well as via internet distributed services on all types of devices beyond the TV screen. Ian Nock considers what impact this will have.
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VideoVideo: Android TV outlines entertainment’s tech-driven future
IBC2019: Voice could play a key role in shaping the future of the global entertainment, according to Android TV senior director Shalini Govil-Pai who gave IBC delegates a glimpse of the future during a Keynote session.
