All Audiences and Advertising articles – Page 9
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NewsUK watchdog bans TV ads under indecent gender stereotyping
Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.
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Thought LeadershipReal-time engagement is a game-changer for all industries
In this new era of communications, customers and users want deeper, more interactive and collaborative experiences, as well as reliable, high-quality voice and video, says Agora.io chief operating officer Reggie Yativ.
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NewsUK to crack down on tech firms video regulation
Broadcasting watchdog Ofcom is set to be granted new regulatory powers to ensure Facebook, YouTube and Instagram will comply with “minimum standards” for video sharing and live streaming.
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NewsIndustry needs to develop standards to tackle “fake news”
The international broadcast industry needs to develop a set of common standards in order to combat the growing challenge of “fake news”.
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NewsCanada invests $14.6M in OTT French language service
TV5Monde Plus has been developed to boost the digital and international visibility of French-language content with the Government of Canada investing $14.6 million.
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NewsAd buffering branded “engagement killer”
Connected TV viewing has resulted in a 130% year-on-year rise in streaming content, however ad buffering is causing a “crisis” in viewer engagement, according to a new report.
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NewsOfcom: Broadcast still leads UK TV market, but streaming is catching up
Half of UK homes are signed up to TV streaming services, but linear broadcasting still leads the market in terms of viewership, according to Ofcom.
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NewsEconet shuts down pay-TV arm Kwesé TV
Econet Wireless has said it will shut its African pay-TV arm Kwesé due to economic issues in its home country of Zimbabwe.
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NewsOTT: Challenges and opportunities
The pressure is on to deliver OTT services that meet the expectations of consumers – platforms with great usability, high quality of experience and essential features. Second best won’t cut it in this cutthroat and competitive market. But where do you start?
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NewsNBCU's new SVOD service “very different” to Netflix
NBCUniversal will launch its upcoming streaming service next April with mostly live and off licensed content, offering a “very different” service from Netflix.
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NewsOfcom: TV remains UK’s most popular news source
Almost half of UK adults now use social media to keep up-to-date on the latest news, although TV remains the most popular news platform in the country, according to a report from regulator Ofcom.
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NewsAvengers: Endgame pips Avatar to take box office record
Marvel’s Avengers: Endgame has ended Avatar’s decade-long reign as the world’s highest grossing film of all time.
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Industry TrendsNetflix suffers tough Q2 results as content worries loom
Netflix saw its US subscriber numbers fall for the first time – James Pearce asks if there is a rocky road ahead for the streaming giant.
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NewsSnapchat launches ‘Creator Shows’ with ad-revenue deal
Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.
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Thought LeadershipSports broadcasting in the age of Twitch
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
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NewsNetflix partners with Microsoft celebrating Stranger Things 3
Microsoft has launched a special edition of Windows 1.0 PC app in-line with Netflix’s season three premiere of Stranger Things bringing fans back to 1985.
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NewsAfrican football bosses call out BeoutQ on piracy
BeoutQ has been condemned by the Confédération Africaine de Football for illegally broadcasting every group phase of the African Cup of Nations.
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Industry TrendsWomen’s World Cup scores with viewers worldwide
The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.
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NewsYouTube dominates viewing figures, but catch up services on the rise
Netflix and Amazon Prime are continuing to see growth in viewing figures globally, while Facebook and YouTube has seen a fall in usage, according to Ampere Analysis.
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NewsDigital piracy costs US economy $30bn annually
Online piracy costs the US economy almost $30 billion a year, with pirated videos viewed over 200 billion times, according to a report from the US Chamber of Commerce.
