Consume – Page 10
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Industry Trends
2018 review: January to June
The first instalment of a two-part round-up of the main talking points of 2018 includes the battle for net neutrality, 5G advances at the Winter Olympics, the Premier League rights battle and a Facebook scandal that still haunts the social media giant.
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Industry Trends
From 5G to Gen Z: What to expect in 2019
As 2018 draws to a close, it’s time to look ahead – and try to pick out some of the likely themes and trends for 2019 in the broadcast and production sectors.
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Industry Trends
Branching out: Creating interactive episodes
Netflix is banking on the ‘choose-your-own adventure’ format as a key differentiator but do branching narrative formats work for TV?
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Industry Trends
The radical shift continues: IABM reveals buying trends
The demand side of the industry is continuing to go through a radical shift, with changing revenue models influencing trends in media technology investment, according to the IABM Buying Trends Report.
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Industry Trends
Broadcast audio builds trust in fake news era
DAB is coming into its own as media format for advertisers at a time of concerns about fake news and ad fraud in the online space.
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Industry Trends
New voyage for Discovery
JB Perrette is totally changing the look and feel of Discovery Networks International.
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Industry Trends
The view ahead
Richard Halton is responsible for developing and launching YouView as the UK’s first seamlessly integrated linear and on demand TV service. How does this expert in broadcast take on his next challenge – how to harness the forces that are changing his industry?
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Industry Trends
Advertising is "massively disrupted"
The once distinct worlds of advertising and television content are increasingly converging, with the subject one of the hot topics during IBC2018.
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Industry Trends
Voice control set to transform UX
Leading media executives from Havas, C4, Amazon and Liberty Global predict that voice control will be the main innovation to enhance the TV viewer user experience.
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Industry Trends
IBC2018 Tech Talks: Personalisation
Read TiVo, BBC and Rai technical papers and watch their presentations on ‘true’ personalisation and the art of matching diverse content types to users expression of interest.
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Industry Trends
IBC2018 Tech Talks: Growing your audience
Read technical papers from Viaccess-Orca, Ruwido and NHK and watch their IBC2018 Tech Talks presentations for insights into the use of AI for navigation, changing viewer behaviour and the bridging of broadcast and internet services.
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Industry Trends
IBC keynotes stress importance of partnerships
One of the recurring themes during the IBC2018 Conference was partnerships and the importance of striking deals to boost reach and the range of content that can be made available to viewers and consumers.
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Industry Trends
Impossible seeks start ups with ‘planet centric’ design ideas
IBC2018: Lily Cole and Kwame Ferreira’s business incubator looks to support technology companies focused on sustainability.
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Industry Trends
TV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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Industry Trends
Building a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
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Industry Trends
IBC: “The centre of our changing community”
IBC is benefiting from the convergence of technology, says Chief Executive Michael Crimp.
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Industry Trends
Go social to reinvent TV brands
IBC2018: Content owners can breathe new life into traditional broadcast brands like SpongeBob and Cribs by partnering with social media platforms, says the President of Viacom Digital Platforms.
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Industry Trends
Fun run at IBC raises over $65k for charity
IBC2018: Money raised by the 4K 4Charity Fun Run will go to organisations focused on increasing diversity and inclusion in media and entertainment industry
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Industry Trends
Trump is good news for CNN
IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”
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Industry Trends
How to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.