All Consume articles – Page 36
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Industry TrendsFun run at IBC raises over $65k for charity
IBC2018: Money raised by the 4K 4Charity Fun Run will go to organisations focused on increasing diversity and inclusion in media and entertainment industry
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Industry TrendsTrump is good news for CNN
IBC2018: CNN’s Tommy Evans says “US President makes a lot of news and news is good for CNN”
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Industry TrendsHow to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry TrendsAbraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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Industry TrendsTV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry TrendsBoosting diversity is ‘a commercial benefit’
IBC2018: Companies in the broadcasting industry will be more successful if they improve on- and off-screen diversity, delegates at IBC sessions on diversity and gender equality are told.
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Industry Trends‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry TrendsWeighing up the impact of Brexit
IBC2018: Growth of the British creative industries will be hit by Brexit, agree executives at an IBC session.
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Industry TrendsTV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Industry TrendsCapturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
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Industry TrendsPartnering with the FAANG “frenemies”
IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.
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Executive InterviewsStarting block for change
The diversity chief and former pentathlete who helped the turn the Paralympics into appointment-to-view TV now wants to nail off screen representation.
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VideoVideo: How to engage with niche audiences
Beano, W12 and Imira execs share insight on ways to engage niche audiences, the advantage of digital and tailoring viewing experiences.
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Industry TrendsIABM releases Broadcast & Media Strategic Analysis report
The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.
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Executive InterviewsIndie powerhouse
The art house film platform founder Efe Cakarel explains why the niche will inherit the earth.
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VideoVideo: How has content consumption evolved?
Panellists discuss the changes from digital and on-demand experiences to audiences changing expectations and the production of higher quality content than ever before.
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Industry TrendsVideo shorts: Chris Rose, Beano Studios
Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.
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Industry TrendsIBC showcases eSports
The global eSports market, which is set to be worth over $2 billion by 2023, is firmly on the agenda at IBC2018.
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VideoVideo: David Abraham, Wonderhood Studios
Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.
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Industry TrendsQ&A with three innovative startups
In the first instalment of a two-part feature, we speak with three startups companies transforming the industry.
