All Consumer Experience articles – Page 13
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VideoVideo: David Abraham, Wonderhood Studios
Former Channel 4 Chief Executive and the founder of Wonderhood Studios David Abraham on the convergence of advertising and content creation.
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Thought LeadershipDevices alone don’t make for great media experiences
Audiences are growing more and more technologically savvy. Not only that, they are getting even more immersed in new ways they can improve their media needs, demanding new experiences and that their expectations be challenged, writes WeTek Chief Executive Hugo Condesa.
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Executive InterviewsInterview: Mary Keane-Dawson, Truth Data Cloud
In the wake of Cambridge Analytica and a growing number of serious corporate data misuse scandals, Mary Keane-Dawson is one of a growing number of voices arguing for a revolution in way that personal data is mined, processed and traded in advertising.
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Executive InterviewsInterview: Jean-Francois Galtier, Netgem
People want to access all content on every screen and enjoy the best video and sound quality, explains Netgem CTO Jean-Francois Galtier.
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Industry TrendsSesame Street creator awarded for 50 years of excellence
The IBC International Honour for Excellence will be awarded to Joan Ganz Cooney and Sesame Workshop for devotion to the educational and social development of children around the world.
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Executive InterviewsInterview: Nick Wilson, Endeavor
Viewers want nothing short of the best and expect their content of choice to be delivered in the highest quality, explains Endeavor Chief Technology Officer Nick Wilson.
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Industry TrendsHow far can we push personalisation?
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
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Industry TrendsSports advertising: A whole new ballgame
Sports advertising, like many other ad sectors, has to tackle the high level of boredom that audiences show for brands, but a new breed of innovative campaigns are targeting fans in fresh ways.
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Thought LeadershipViewers have more control than ever before
We don’t have to cast our minds back very far to recall a time when, if you didn’t like what you were watching on television, you had two choices: turn it over or turn it off, reflects Michael Crimp.
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Industry TrendsThe Tiger effect: Woods' impact on TV viewing figures
Ross Biddiscombe explores the fierce impact Tiger Woods has on clawing in live television audiences.
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Industry TrendsFraunhofer leads live VR demo at NAB
NAB 2018: Showcasing a new era of VR content, Fraunhofer HHI, Ericsson, Harmonic and Nokia demonstrated state of the art virtual reality (VR) and 360-degree video at the NAB Show.
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Industry TrendsWhat we know about Red’s Hydrogen phone
Red looks likely to make a full-scale launch of its Hydrogen phone in the summer, but a picture of what the handset will be capable of is starting to emerge.
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Industry TrendsAlternative platforms: The “Pandora’s box” of entertainment
Virtual reality, augmented reality and 5G could all help platforms monetise content, according to senior executives speaking at Mobile World Congress.
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Industry TrendsSee the future: VR headsets and hardware trends
The past few years have produced more virtual reality hardware at a wider range of price points than ever before, bringing VR into the tech mainstream.
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Industry TrendsBBC, Netflix, C4 and Sky Atlantic shortlisted for BPG Awards
The Broadcasting Press Guild (BPG) has shortlisted traditional and online-first television programmes for its 44th annual awards.
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VideoVideo: An Immersive Adventure in VR
Nancy Eperjesy explains how to create a fully immersive experience in 360-degree VR at the Future Reality Theatre at IBC2017.
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Industry TrendsEngaging audiences: The death of linear television?
Changes in viewing habits have led to some uncomfortable headlines for broadcasters, and now some media bosses are proclaiming 2018 as the year for rebuilding business models.
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Industry TrendsWho watched the Super Bowl?
American football games - the Super Bowl in particular - have always drawn large TV audiences, but with a drop in the number of people tuning into the NFL, what can be done to boost viewing figures and maintain interest in the sport?
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Thought LeadershipVoD remains central and disruptive technologies will dominate
2018 is set to be an important year for the broadcast industry, with continually shifting audience habits, the battle for viewers’ attention intensifying, and emerging technologies becoming more mainstream, writes Tom Williams.
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Industry TrendsBlog: Building a worse mousetrap
“Good enough,” is not a phrase usually heard in the corridors of broadcasters unless it’s following the words “that’s not”, writes John Maxwell Hobbs.
