Building a tribe through audience participation
IBC2018: Encouraging viewer interaction and feedback can boost the ratings and impact of shows, says BBC Studios’ Liz Jaynes.
Broadcasters and producers can maximise the impact and reach of their shows by encouraging viewer interaction and feedback, according to BBC Studios.
Speaking in a Building a Tribe masterclass at IBC, Liz Jaynes, a Senior Producer in the Digital Studios division of BBC Studios, gave compelling examples of BBC programming where audience interaction and feedback had worked spectacularly well.
She cited the case of a ‘super-fan’ of Doctor Who, who created…
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