Go social to reinvent TV brands

Viacom has ‘done the math’ and to reach new audiences the future is social - it’s worth the revenue share, according to Kelly Day, President, Viacom Digital Studios.

Speaking at a keynote session which looked at how traditional broadcast brands can evolve to reach new audiences, Day eschewed the idea of content owners developing and operating their own websites and platforms.

“Feeding your own platform is expensive and requires investment. Distributing across the social landscape on channels like Facebook is such a huge opportunity it’s worth the revenue share component – if you do the math it works out in your favour,” she said.

Day added that it has allowed Viacom’s digital offshoot to…