All Content Consumption articles – Page 2
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Industry TrendsA Short-Form Revolution: Powered by Cloud and Social Media
Viewer habits are evolving in favour of shorter clips viewed on social media, especially for breaking news and sports highlights. David Davies finds out what this means for day-to-day production and the ‘content continuum’.
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Industry TrendsMoving from LTO to Cloud – the Media Business Case
The increasing volume of digital content and the need to derive additional revenue from it has resulted in a shift in perspectives around storage strategies, as John Maxwell Hobbs reports.
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Industry TrendsThe Future of OTT Business Models: Localisation and Personalisation
The death of terrestrial TV has been a repeated topic of discussion ever since the first streaming services gained popularity. But how true is it today? Andrew Williams gets to grips with the reality…
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Daily NewsLTN appoints VP of business development for EMEA
Media technology specialist LTN appointed Justine Gardner as its new VP of business development for Europe, Middle East and Africa (EMEA).
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Industry TrendsMWC2023: Netflix preaches cooperation not confrontation
Data debate between mobile operators and content creators/rights owners takes another step as Netflix uses MWC2023 keynote to lay out the media industry perspective, writes Adrian Pennington. Additional reporting and photography by Andrew Williams.
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Daily NewsRed Bee Media ties with Advocado
Media services provider Red Bee Media has signed a multi-year agreement with Advocado, a US-based cross-screen advertising data platform that helps brands, ad agencies, and media organisations to better understand consumer behaviour.
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Daily NewsMalaysia’s Astro picks Synamedia Clarissa
Independent video software provider Synamedia announced that content and entertainment company Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
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