An overview of the ST 2110 suite, including insight into how the family of SMPTE standards can be used to achieve agile and flexible solutions for professional media live production.
The panel includes:
Advertisement
Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate purchase – supercharge measurement of RoI, or simply alienate consumers?
The transition to IP using SMPTE 2110 has been broadly successful in a studio environment but interoperability in the live and near live domain still has work to go. A recent innovation from the BBC could provide the answer.
Fatima Dowlet, Channel 4’s Head of Streaming and Social Propositions, talks to IBC365 about the broadcaster’s pivot to digital and the value of advertising.
Advertisement
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud
No comments yet