Create & Produce – Page 24
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Industry Trends
Red Bull Media House’s mission to re-activate the senses
Red Bull is using biometric data to transform the viewer experience. Chief innovation officer Andreas Gall explains how, and explains why he thinks audio is so important.
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Industry Trends
Spotlight on: Film trailers
Film trailers play a vital role in marketing budgets that can cost hundreds of millions of dollars, but different changing consumption methods have changed the nature of trailers.
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Industry Trends
Live streaming: The latest solutions
From Facebook to Twitch to YouTube, cleverly integrated production solutions and lower price-points are making high-quality live streaming accessible to those who want to share content across a vast array of platforms.
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Industry Trends
Huawei P30 camera rivals iPhone for mobile journalism
The iPhone’s position as the go-to device for mobile journalists could be under threat by the Huawei P30 Pro, thanks to the latter’s “phenomenal” camera.
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Industry Trends
Camera roundup: Focus on smaller, smarter and more flexible
Although support for 4K/UHD production is steadily growing in importance, value for money, general functionality and flexibility remain priority concerns for users.
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Industry Trends
How they built it: TPC’s IP-based OB truck
As the industry moves to embrace IP production, Swiss broadcast service provider TPC has made history by offering the first uncompressed, UHD OB vehicle entirely based around SMPTE ST2110.
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Industry Trends
Posthumous performances: Should we digitally recreate dead actors?
NAB 2019: The ethics of digitally recreated performances by actors who have passed away was questioned during an SMPTE panel at NAB.
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Industry Trends
MipTV: French TV embraces risk to stay relevant in digital era
A noticeable shift toward greater risk-taking and collaboration by French broadcasters was one of the big talking points at the MipTV programming market in Cannes.
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Industry Trends
Cinema tech: High frame rates take a bold leap forward
The jury is out on the aesthetic qualities of high frame rates (HFR) for cinema but the technique seems an inevitable part of the future theatrical experience.
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Industry Trends
New at NAB: From 4K to 8K capture
NAB 2019: 4K HDR emerges as the live production benchmark and 8K becomes an option for 4K workflows.
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Industry Trends
Netflix original: Inside Netflix’s post-production operation
From interactive episodes of Black Mirror to Bear Grylls’ latest series, Netflix’s post-production operation and supply chain is responsible for servicing the insatiable appetite for original content that will see it deliver more than 1,000 branded shows this year.
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Industry Trends
Next-generation OBs: 4K, IP and immersive audio
4K, IP and immersive audio are among the technologies impacting dramatically on the design and build of new OB units, writes David Davies.
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Industry Trends
Spotlight on: Foley artists
Foley artists whose credits include Breaking Bad, The Revenant, Killing Eve, Black Mirror and Suicide Squad explain all about Foley.
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Industry Trends
What Brexit means for European VFX firms
While UK VFX and animation houses operate in the almost certain knowledge that Brexit will dent their global competitiveness, facilities in Europe expect to benefit.
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Industry Trends
Craft Leaders: Demetri Portelli, Stereographer
One of the world’s leading specialists in 3D production, Demetri Portelli’s credits include Oscar winner Hugo through to Ang Lee’s upcoming sci-fi film Gemini Man – and he thinks that 3D filmmaking remains vital to the future of cinema
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Industry Trends
Regional focus: Latin America
Major economies are leading the development of Latin America’s media market, but many countries in the region lack the infrastructure and resources to develop their broadcast industries, according to an IABM report.
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Industry Trends
Q&A: Alex Hirschi, aka Supercar Blondie and Insight TV host
Supercar Blondie, an influencer with over 500K subscribers on YouTube and 2.2m followers on Instagram, specialises in driving and reviewing rare and unique cars.
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Industry Trends
The power of influencers
With their millions of young followers, online stars and influencers are increasingly being booked by traditional media in an effort to boost ratings and attract crucial 16-34-year-old audiences. But do their millions of followers really translate into millions more viewers for TV?
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Industry Trends
Taking the complexity out of studio control
With the number of programmes, platforms and services that need to be accommodated growing all the time, developers of studio control systems need to ensure that this does not translate into ever-increasing operator complexity.
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Industry Trends
UK VFX industry weighs the cost of Brexit
The UK’s VFX houses warn that cost of visas under current Brexit proposals risks the sector’s global competitiveness