All Data analytics articles
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Thought LeadershipLeveraging Data-Driven Insights and Analytics: Foster Business Growth
Data-driven decision-making is the future, if not already your day-to-day reality- but it doesn’t come without difficulties. How do you solve the challenges and use the power of predictive analytics to your advantage?
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Industry TrendsConsumer Data and ROI - A Balancing Act
It has never been more important to understand your customers, a fact that media and broadcasters have always been well aware of, and in today’s digital environment there are many ways of slicing that cake, discovers Mark Mayne.
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NewsSCTE SUMMER LECTURE 2023: ‘Maximising Data, Maximising Performance’
Automation for productivity, piracy data operations and softskills for broadband engineering will be the key focus of the Society for Broadband Professionals (SCTE) Summer Lecture programme on 6 July, the organisation has announced.
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Executive InterviewsAI and ML: Diversity, Deep Fakes and the Potential for Social-Economic Change
Jigyasa Grover is – by any standards - a high achiever in the field of Machine Learning. A multi-award winner in AI and Open Source, Co-author campaigning for a data-centric approach to ML, and currently Twitter’s Senior ML Engineer, she spoke to IBC365 about the risks and opportunities that data ...
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Industry TrendsMWC2023: Netflix preaches cooperation not confrontation
Data debate between mobile operators and content creators/rights owners takes another step as Netflix uses MWC2023 keynote to lay out the media industry perspective, writes Adrian Pennington. Additional reporting and photography by Andrew Williams.
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Industry TrendsGenerative AI and sustainability: Vital, but at a price
Featuring four of the 30 experts who helped the DPP compile its ‘free to all’ annual predictions report, the webinar titled The Year Ahead in Media was a great taster event marked by the use of key 2023 lingo like ‘actionable insights’. DPP CEO Mark Harrison, led the event, reports ...
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Thought LeadershipHow to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
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Technical PapersIBC2022 Tech Papers: Automated content enrichment in sports broadcast
IBC2022: This Technical Paper discusses an AI application that impacts the entire workflow of collecting and logging data from live sporting events, with a case study in cricket.
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VideoSynamedia at IBC2022 in Amsterdam
IBC2022: At IBC2022 in Amsterdam, Paul Segre, CEO, Synamedia, is joined by Jon Espen Nergård, Chief Technology Officer at Allente Nordic, to outline the companies’ merger news.
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VideoMediakind at IBC2022 in Amsterdam
IBC2022: At IBC2022 in Amsterdam, Boris Felts, Chief Product Officer, Mediakind, outlined what the company was announcing at the show.
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Industry TrendsArtificial intelligence in broadcasting
Artificial intelligence (AI) in broadcasting is a rapidly expanding field, with considerable adoption in specific verticals
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Industry TrendsHow We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry TrendsOTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry TrendsThe tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry TrendsMonetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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Industry TrendsAd tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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VideoEluvio Content Fabric
IBC SHOWCASE: Neither cloud nor CDN, the Eluvio Content Fabric allows content publishers to distribute premium video globally including live, video on demand, and linear channels, direct to consumers and to business partners without CDNs, cloud stacks, transcoding services or databases.
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NewsNext gen personalisation engines must deliver with “the speed of thought”
Broadcasters and OTT providers will need personalisation engines that move “with the speed of thought” if they want to add value and prevent churn, according to experts from Firstlight Media and ThinkAnalytics.
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Industry TrendsRights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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WhitepaperNext gen TV technologies now at bat in sports
IBC Showcase: ML, AI and next gen TV are driving the sports entertainment revolution: find out how to leverage opportunities in this Fincons Group whitepaper.
