“For sports fans 90 minutes is never enough,” says Nathenson, adding: “Everybody should be thinking about the mobile as a primary device.”
Jeff Nathenson was speaking with Telecom TV for IBC365 at Mobile World Congress in Barcelona.
Video: Jeff Nathenson, Whistle Sports
Whistle Sports Network Managing Director Jeff Nathenson on how social media has changed the consumption of sports with fandom extending beyond live matches.
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