Following on from the AI enabled Content Moderation Accelerator project of 2020, this Al Jazeera-led project returned in 2021 with a new challenge that was essentially a continuation of the theme of content moderation, focused on a topic of significant reputational value to broadcasters; how to detect, measure and flag bias in the representation and portrayal of diverse genders, cultures and ethnicities, to ensure fairness and transparency in news reporting?

The other key theme of the project were to preserve and protect the fundamental notion of neutrality, so sacred in news reporting to ensure that multiple perspectives are covered to ensure a balance to every story.

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