IBC recorded its strongest year yet post-pandemic with more than 45,000 visitors from 170 countries converging on the RAI Amsterdam from the 13-16 September.

In addition to drawing 2,000+ more visitors than last year, the show attracted over 1,350 exhibitors – up 100 from 2023.

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IBC2024: Best of the Show

“IBC continued on an upward trajectory in 2024, with tremendous turnout across the entire IBC community as people gathered in Amsterdam to explore the technological advances and market dynamics redefining our industry,” said Michael Crimp, IBC’s Chief Executive Officer. “In a year marked by major events such as the Olympics and national elections, there was an extremely positive buzz at the IBC2024.”

Across a bustling show floor and packed theatres, IBC2024 addressed critical trends and issues driving change across the media landscape, such as combatting false information and fake news, while offering new show features, such as the AI Tech Zone, and IBC Talent Programme.

Some key highlights from this year’s show included:

Awards

- IBC Innovation Awards: IBC2024 celebrates pioneering media initiatives as it announces winners of IBC Innovation Awards

- IBC2024 International Honour for Excellence (IHFE) Award winner Mstyslav Chernov: Mstyslav Chernov accepts IHFE Award at IBC2024

- IBC Stand Design Awards: IBC Stand Design Awards winners announced

- IABM BaM Awards 2024: IABM announces BaM Awards 2024 winners

- RISE Awards Shortlist: Rise announces 2024 awards shortlist

Conference Day 1

- IABM – IBC Opening Session: IBC Opening Session: lift and shift approach to cloud migration “not ideal”

- Building the future of tech: “Technologies are not drivers, it’s all about what we do with them” – strategy key to making the most of tech advances

- Freely – collaboration for the streaming age: Freely to ‘support long-term health’ of TV

- Where next? Innovating broadcast operating business models: Broadcasters target streaming with contrasting models

- Who owns the customer: Orange: telcos looking to quality of experience and AI in battle for customers

- MovieLabs 2030 – A Step Closer to the Vision: MovieLabs 2030 – A Step Closer to the Vision

- Fireside Chat: AI vs Creativity – Who dares wins: Fireside Chat: AI vs Creativity – Who dares wins…

Conference Day 2

- CTO Perspectives: Media CTOs reflect on the disruption curve and AI

- Combating disinformation in News: “We need to collaborate” – broadcasters feel the pressure in the battle against disinformation

- Fireside chat: How to bring FAST to market – fast: FAST fills the gap for Virgin Media O2

- Setting the pace for FAST in Europe: Setting the pace for FAST in Europe? Monetisation and motivations

- Keynote: At the intersection of AI and creativity: Human-machine collaboration is the future for AI

- Olympics 2024: Olympics 2024: Technology to broadcast beyond expectations - ‘it isn’t all cloud and AI!’

Conference Day 3

- AI in Action: Beyond the hype: rolling out real-world applications for AI

- The Evolution of Live Production: IBC Conference preview – Day 3: The evolution of live sportscasting - it’s rocket science

- CEO Panel: Women-Led Generative AI Start Ups: Women-led startups key to bringing diversity to AI

- Gamechangers in Media: Apple, HBS, Google: Gamechangers highlight latest innovations in VR and discovery

IBC Talent Programme

- Morning sessions: Diverse hiring policies and established mentoring schemes essential for engaging future generations

- Afternoon sessions: Rise, SMPTE and Women in Streaming: Mentorship and networking key to diversity and retention in broadcast

- World Skills Café: World Skills Café addresses skills shortages in media technology

- Co-sponsor Women in Streaming Media: Women in Streaming Media takes the lead in IBC Talent Programme

Showcase Theatre, showfloor stages and Owner & Partners Programme

- Can AI be regulated: IBC Conference: Keeping AI honest

- Under the Hood of D2C Business Model Transformation: Under the Hood of D2C Business Model Transformation: The Role of Hybrid Monetisation, the Cloud and Generative AI

- The UK Television Universe in The User Centric Era: Creating a new map of the UK TV ecosystem

- Mobile TV – Finally: “New kid on the block” looks to deliver on Mobile TV’s promise

- Truly Media: Collaborative news verification with the use of AI: Truly Media: Collaborative news verification with the use of AI

- AI at Swiss Radio and Television: AI at Swiss Radio and Television

- Why Independent TV Operating Systems Will Win in the TV OS Wars: Why Independent TV Operating Systems Will Win in the TV OS Wars

- Revolutionising media and entertainment with generative AI: Beyond Content Creation: Revolutionising media and entertainment with generative AI

- Delivering NHL content over 5G networks: Delivering NHL content over 5G networks: “Everyone has the same goal at NHL - to grow the game”

- Media Production Without Boundaries: Media Production Without Boundaries: Streamlined, Scalable and Decentralised

IBC Accelerators

IBC Accelerators - Evolution of the Control Room: AI assistance unlocks potential for voice-controlled automation

IBC Accelerators: CAPA Phase II puts innovations in remote production to the test

AI Media Innovation Lab explores disruptive production technologies

Stamping out bias and AI hallucinations in AI tools for sports production

IBC Accelerator project distributes live performances data using 5G

Managing AI created replicas and talent in the media industry

IBC Accelerator project achieves low-latency streaming for premium sports

IBC Accelerator project distributes live performances data using 5G

IBC Accelerator project drives industry to challenge new disinformation

FIND MORE AT IBC Accelerators

IBC Technical Papers

- IBC Technical Papers Presentation Sessions

Roundtables

IBC Roundtable - Beyond the hype: how media finds true value in AI today

Watch now How media companies can find value in AI today

Showfloor interviews:

Tom Rogers, Director of Post Production, Box to Box Films: Making Netflix’s Drive to Survive

IBC2024 Blog

IBC2024 Live Blog: All the news, launches and insight from the RAI Amsterdam

Missed IBC2024? Register for IBC2025 here!