Content Everywhere: Disruptive forces in streaming, and not just AI
Looking back over 2024 to date, it’s clear that many Content Everywhere companies view the growing implementation and use of artificial intelligence as one of the most disruptive developments for streaming platforms this year.
The shoppable TV revolution: will consumers buy it?
Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate purchase – supercharge measurement of RoI, or simply alienate consumers?
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