Features articles
The company says some 13 billion images have been created using Firefly to date

Adobe unveils editing upgrades as Firefly labelled first GenAI video model “safe for commercial use”

Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.

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NAB NY: ”VP makes content creation more easily available to those not in television broadcast”

NAB Show New York: US broadcasters tackle challenges of a shifting landscape

Local TV woes, Hurricane Milton and an existential threat to journalism all threatened to dampen the mood at NAB Show New York, but FAST and fan-fuelled TV offer hope.

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Framestore delivered the VFX that helped bring Barbie to life

Modelling intent: How evolution of AI will turbocharge creative capabilities

Framestore’s CTO Lincoln Wallen says the creative industries should acknowledge the art of math to craft new interactive AI-driven social experiences.

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Jackshoot: Baftas

Focus on retention as generational differences intensify

Broadcast organisations and vendors are having to put more emphasis on retention of talent as millennials evince a diminished desire to stay at any one company for an extended period, writes David Davies.

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Miruna Herovanu: ”The rise of digital theft demands action. We call for strong political resolve to end the theft of our members’ content.”

AAPA: Tougher legislation needed to combat the ‘rise of digital theft’

As the Audiovisual Anti-Piracy Alliance issues its inaugural five-year manifesto, Executive Director Miruna Herovanu tells David Davies about the need for fresh measures to tackle problems such as live content piracy.

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Panelists at the Edinburgh TV Festival debating whether DEI departments should exist

Role models: responsibility for diversity goes beyond DEI departments

Miranda Wayland, CEO of Creative Diversity Network says the focus on individual DEI executives and departments misses the bigger picture. Adrian Pennington reports.

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Behind the Scenes: SFX and dynamic lighting merge worlds in Beetlejuice Beetlejuice

Tim Burton and Michael Keaton’s return to the fantasy horror comedy hit is lensed by Greek-Cypriot cinematographer Haris Zambarloukos. Adrian Pennington reports.

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LEO satellites orbit much closer to Earth, reducing the signal travel time and providing a more responsive connection.

Adapting to the evolving landscape of satellite technology in broadcast

Pascale Fromont, VP and General Manager of Media at Intelsat, shares insights into the current state of satellite broadcasting, the impact of IP distribution, and the future of satellite technology.

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Content Everywhere at IBC2024: AI comes to the fore

Over 45,000 people from 170 countries came to IBC2024, around 2,000 visitors more compared to the event in 2023. The show also attracted more than 1,350 exhibitors – up 100 from 2023 – while the amount of exhibition space reached 46,000 square metres, exceeding the previous year’s total of 44,500 sqm. Meanwhile, the Content Everywhere section of the event has continued to expand as a critical part of the IBC programme.

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UWA roundtable debates standards and market barriers to UHD adoption

IBC2024: A roundtable session on UHD TV brought together a wide range of experts to discuss the importance of standards and factors that can promote or hinder the adoption of the format in European and Asian markets.

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