Streaming tech company Bedrock and Ease Live, an Evertz company providing interactive TV technology, announce their newly formed collaboration to provide media and entertainment companies with immersive video experiences through interactive overlays, significantly enhancing viewer engagement.

Debuting on 15 June alongside coverage of the Euro 2024 football championship on M6+, the free streaming service from France’s Groupe M6, these interactive overlays will provide viewers with access to live game statistics and fan engagement features, including match stats, team line-ups, player stats and standings.

4. Bedrock

Bedrock and Ease Live collaborate to provide immersive video experiences through interactive overlays

Jonas Engwall, CEO of Bedrock, said: “At Bedrock, we’re constantly developing new solutions to create exceptional streaming experiences, which is why we chose to collaborate with Ease Live. By combining Bedrock’s streaming expertise with Ease Live’s innovative overlay technology, we’re powering M6+ to deliver a truly engaging experience for Euro 2024 viewers, setting a standard for how fans will expect to interact with their favourite sporting events.”

In the first deployment of this joint solution, Bedrock and Ease Live will deliver interactive overlays over-the-top (OTT) to M6+ viewers via Android TV, Apple iOS and Android mobile devices. These features will also be made available later this year for a range of smart TVs and devices including Samsung, LG, Hisense, Apple TV and Amazon Fire TV. By implementing a solution that “sits over” existing TV or OTT services, Bedrock and Ease Live claim to significantly reduce deployment times from months to days and enable global scalability.

Kjetil Horneland, CEO of Ease Live, added: “Engaging audiences with interactive content is all about delivering a great user experiences across different devices – enabling our customers to grow their services and to monetize more of their content. It’s really exciting that the first deployment from our collaboration with Bedrock is to enable France’s sports fans to enjoy interactivity throughout such a major event as the Euro 2024. We are impressed with the quality of their streaming services and their highly dedicated team and look forward to enabling M6+ and other Bedrock customers to launch interactive features in the future.”