Broadcast and digital video specialist Bitcentral has launched Fusion Gateway, which it described as a cloud offering that bridges the gap between media asset management (MAM) and artificial intelligence (AI) tools.
According to Bitcentral, as media libraries grow larger, managing them has become more complex, expensive and time-consuming. It noted that media companies require solutions that can streamline MAM by automating repetitive tasks and said Fusion Gateway integrates third-party AI tools with Bitcentral’s ecosystem.
Sam Kamel, CEO of Bitcentral, said: “Fusion Gateway represents a leap forward in media management, a next step in our bigger vision for enhancing the entire content production process through AI-powered tools. Our customers can now efficiently harness practical applications of AI to discover hidden gems in their content libraries, reveal new insights, automate repetitive tasks, and raise their content creation processes to entirely new levels.”
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