Video streaming specialist Bitmovin has launched its AI Contextual Advertising offering that it says combines playback and encoding to provide “hyper-personalised” adverts for audiences based on the content they are viewing.
The new product is designed to optimise ad placement for users based on a machine learning model that extracts the relevant characteristics of every video scene and analyses viewer engagement. The company noted that the product is based on cookieless workflows and provides relevant adverts to viewers without the need for personalised tracking.
Stefan Lederer, CEO and co-founder of Bitmovin, said: “We’re extremely proud of Bitmovin’s AI Contextual Advertising, which is a unique solution that will deliver personalised and relevant content to the viewer, which will translate into increased ad conversions revenue and brand loyalty. We believe our AI Contextual Advertising will help propel the industry forward by harnessing the power of AI into the integration of our award-winning technologies for smarter ad placements that will positively impact the customer’s bottom line.”
Lederer noted that the lack of personalisation in advertising remains a huge challenge for brands, as more media and entertainment companies are looking to advertising to support growth.
“AI can help make advertising experiences more tailored to the viewer by analysing the content they are watching, which can help pinpoint what mood they are in and place ads that they will be more receptive to in that moment,” he said.
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