Bitmovin formed a multi-year partnership with streaming and OTT specialist ViewLift to help meet the rising demand for high-quality video streaming services.
The collaboration will see the integration of ViewLift’s full-cycle content distribution and monetisation capabilities with Bitmovin’s cloud-based video streaming infrastructure platform.
Stefan Lederer, CEO and co-founder of Bitmovin, said: “In today’s fiercely competitive video streaming market, quality of experience is vital for viewer retention. Teaming up with ViewLift means we will power the best viewing experiences and accelerate how quickly customers get to market and monetise their offerings so they can remain one step ahead of competitors.”
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