Tata Comms Media is highlighting new research it says demonstrates the increasing importance that global enterprises place on professional quality video and live streaming as elements in corporate communications.
The company commissioned Sapio Research to conduct a survey of 300 major US and UK companies across finance, technology, manufacturing, healthcare and other sectors.
Tata noted that the survey results reveal that 86% of companies believe corporate live-streamed events must surpass standard online meeting quality, with a substantial proportion asserting that professional-grade production is non-negotiable.
The report is titled the Rise and Rise of Video and Live Streaming in the Enterprise. Nearly two-thirds (65%) of respondents indicated that they would forgo live streaming critical events than compromise on broadcast-grade quality. This sentiment reflects the elevated standards in video production required for modern enterprise communications.
Dhaval Ponda, vice president and global media head at Tata Communications, said: “Our research underscores that the stakes are high for enterprises looking to leverage video to communicate effectively with stakeholders. Companies recognise that broadcast-quality video enhances credibility and enables more impactful engagement with key audiences.”
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