Going NativeWaves at IBC

The company said NativeWaves EXP is already available for multiple sports and entertainment events and gives audiences the opportunity to dive deeper into the action by exploring additional content.

Partners that have already tested NativeWaves EXP include brands such as Red Bull Media House, ProSiebenSat.1, TVN Warner Bros Discovery, Sportdigital. It has been adopted by B1SmartTV’s Sportworld app, which is available on Samsung Smart TVs worldwide, and on mobile devices.

NativeWaves has also developed in-venue multiview experiences with partner Synamedia. This solution uses low latency HTTP based streaming to deliver NativeWaves EXP to fans LIVE with features such as instant replays.

Christof Haslauer, CEO of NativeWaves, said: “We are anticipating a very busy IBC show and we certainly have plenty to talk about. Apart from the NativeWaves booth, we are showcasing our technology on the Amazon Web Services booth, and with Synamedia, as well as on the Content Everywhere stages at IBC. We are also introducing new features to our NativeWaves Cloud content management system which includes a brand-new console that enables automated scheduling of multiple events and orchestration of multiview events. These are exciting times for the company and IBC gives us the perfect platform to connect with new and existing customers and highlight the projects and technological developments we have been working on in recent months.”