Gracenote, Nielsen’s content data business unit, has launched a new Data Hub that it says provides insight into the current state of subscription video on-demand (SVOD) programming to identify global content trends and changes over time.
Based on the company’s TV show and movie information database, Gracenote Global Video Data, the data visualisation graphically illustrates the current makeup of Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content catalogues to provide visibility into programming.
The Gracenote Data Hub is designed to complement Nielsen’s The Gauge and The Media Distributor Gauge, which measure time spent by audiences on individual streaming platforms and aggregated at the media company level.
Trent Wheeler, chief product officer at Gracenote, said: “Gracenote data has long been trusted by the global video ecosystem to power advanced content discovery and engaging entertainment experiences. Through new resources tapping our data, we’re enabling clear visibility into catalogue volume and composition as well as content makeup and characteristics to help inform business decisions that drive success.“
In addition to the Data Hub, Gracenote has published its 2024 State of Play report, which it said contextualises the Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content data, examines notable programming trends and offers new insights to help guide business decisions. This is the third instalment of the report.
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