A platform offering by CRM.com aims to allow M&E businesses to maximise average revenue per user (ARPU), leveraging billing, service bundling and CRM as a marketplace.
Bundling allows service providers to offer customers a variety of media and telco services in a single package. Promising to provide more value to their customers while encouraging higher spending the approach aims to reduce churn, as subscribers are more likely to stay with a provider offering comprehensive solutions.
CRM.com enables subscription billing, a global wallet-based payment solution, promotions and rewards, real-time analytics and personalised targeting, making it easier to identify opportunities for upselling and cross-selling.
With CRM.com, service providers can introduce new services and bundles along with affiliate promotions, responding to market demands and customer preferences.
Implementing these strategies empowers businesses to boost while delivering exceptional customer experiences, ensuring long-term success in a competitive landscape.
The company has also achieved the Open API Conformance Certification by TMForum, demonstrating a commitment to high standards of interoperability, flexibility and scalability.
Stand Number: 1.C37g
Company: CRM.com
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