At IBC2023 in Amsterdam, Pascale Fromont, Vice President and General Manager, Media, Intelsat, outlined some of the company’s highlights on their stand and their main focus at the show.
Brands increasingly seek data on attribution of purchasing decisions to measure the value of advertising. Will ‘shoppable TV’ – prompting viewers of TV ads (or even programmes) to make an immediate purchase – supercharge measurement of RoI, or simply alienate consumers?
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