Tracking the rise of data collection and ‘analysis at scale’

What do you think are the key developments in, or threats to, your market sector at the current time?
With 16 years’ experience in the industry of digital TV and OTT/IPTV, we have witnessed tremendous changes. In the traditional video arena, it [has been] difficult for people to quickly find the programmes they are interested in; now they can immediately get what they want just by using voice commands.

But the changes go beyond this. In the future, the TV box will serve as a gateway for smart homes. We have a strong R&D team and understand the business needs of operators, all of which contribute to providing powerful end-to-end solutions for them to expand their smart home IoT business [activities].

What are the major technology drivers for your business going forward?
We are seeing an acceleration in the industry towards data collection and analysis at scale. Operators are constantly analysing their performances, and increasing reliance on datasets. That is one of the reasons why we keep working to develop XMediaTV.

XMediaTV is a turnkey solution for operators that supports the Android TV Operator Tier custom launcher. It features a terminal management system, statistical analysis system, billing system and advertising system to help operators to capture the data, and give the data some sense and value, helping improve operators’ customer satisfaction while reducing the maintenance cost of user management.

In addition, multiple business modes including enterprise business, hotel IPTV business and digital signage are provided to meet with the demands of telecom operators [as well as] the B2C and B2B markets. Also, we will upgrade our platform with continuing efforts to better support smart homes and [evolving] operators’ needs.

Has IBC come at a good time for the electronic media industry? Why is this? Why should delegates visit your stand at IBC?
IBC is an annual event in the broadcasting and communication industry. The global industry gathers together for five days, which provides three primary opportunities: firstly, we can share our latest technology and products with existing and potential customers; secondly, we can exchange experience with competitors, and discover the latest trends and technologies; finally, IBC is a perfect platform to network and build relationships with suppliers or partners.

We are looking forward to showcasing XMediaTV’s new enhancements and demonstrating a series of innovative products including Android TV boxes, dongles, smart speakers and the Smart Home IOT ecosystem, which is built around an OTT system and terminal devices.

David Lee is president at SDMC Technology