All Localisation articles
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Industry TrendsAI and DAI: Machine learning and the quest for even greater dynamism in advertising
Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
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Industry TrendsWhat do Streamers Want? Sitcoms, Police Drama and Reality Shows
With streamers under pressure from investors to slash costs and turn a profit the decade of rampant content spend is over. Appetite for new shows remains high however if producers can find the right project to sell them, reports Adrian Pennington.
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NewsGermany’s ProSiebenSat.1 to step up investment in local content
German media group ProSiebenSat.1 is planning to invest more in local content in 2024 for its streaming platform Joyn as well its TV stations.
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Daily NewsTackling the addressable TV challenge
Discussions about adtech in the TV and broadcast industry invariably turn to the thorny issue of addressable TV advertising, and when it will really take off.
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Industry TrendsLocalisation pressures mount: AI and ML begin to come of age
The pressures of localisation are alive and well in 2022, according to a panel of experts speaking on a recent IBC 365 webinar, Localisation for Streamers. In fact, increasing business pressures have forced broadcasters and streamers to seek out even more targeted localisation of content, in order to maximise revenues ...
