• DPP releases CES 2020 trends impacting media and entertainment industry
  • Simplicity in content management is “game-changing,” says Harrison
  • High-quality content + mergers and acquisitions top of 2020 agenda

DPP

DPP: ’Simplicity is key to success’ in media

The DPP has identified important trends impacting the media and entertainment industry, with simplicity the key to success, according to a new report.

The evolution in content interfaces was one of the important developments for the media industry showcased at the Consumer Electronics Show (CES) in Las Vegas last week.

The DPP’s annual report from the event highlights the key trends predicted to set the agenda for 2020.

DPP managing director and author of the report Mark Harrison said: “CES 2020 had less hype and more substance.

“We saw some of the leading players focused on providing high-quality hardware and software designed to simplify the consumer experience.

“When simplicity gets applied to how consumers find content, the implications for media are game-changing.”

A prominent issue for the media industry is addressing the consumer challenge of how to find content in a crowded media universe. Harrison pointed to display interfaces combined with voice search as a key catalyst.

He added that “the drive for simplicity” has meant content owners have put the individual video brand ahead of the platform it appears on.

“Content is being commoditised at the asset level.”

Key trends set to change the industry

The evolution in content interfaces was just one of a number of important developments for the media industry identified by the DPP. Others include:

  • Established players are starting to stand out from the crowd, and to partner with each other, as they get focused on providing better, high-quality consumer experiences
  • There was significant progress in out of home technologies, especially around displays
  • Once again the smartphone was the unheralded star of the show – driving almost every tech application and continuing to evolve in its own right, with folding and dual screens

Harrison added: “CES should never be taken at face value.

“It’s significance always lies in the evolution of long term trends, in the business opportunity around particular markets, and in how different developments connect.

“The DPP has data on CES trends going back to 2010, and it enables us to share a deeper perspective with our member companies.”

The DPP will be discussing its findings from CES 2020 at a breakfast briefing on 4 February.

Harrison will also discuss the findings more widely at the HPA Tech Retreat in Palm Springs on 19 February.

Last year The DPP released a new report challenging the media and entertainment industry to collaborate more on localisation.

The Home Truths: The Localisation Challenge report looks at the relationships between media companies as they prepare content for global markets - and how those relationships expose the need for greater industry collaboration.

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