Monetise – Page 17
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News
NTT report: AI can boost engagement for sports broadcasters
A new report from telecoms giant NTT has found that sporting organisations need to do more to engage digital savvy fans, especially millennials.
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News
NBC pushes cross-platform ads for Tokyo 2020
NBC Universal is encouraging advertisers to focus on the total number of viewers rather than primetime ad slots as the broadcaster gears up for next year’s Tokyo Olympics.
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Industry Trends
Content overload, or time for fresh thinking?
As social media and online video snaps up more of the advertising spend, Chris Forrester looks at how the industry is looking to reinvent brand communications with new content models.
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News
Dailymotion to pay Mediaset €5.5m for copyright infringement
Online platform Dailymotion has been ordered to pay Mediaset €5.5m in damages for copyright breaches relating to 995 videos that date back to 2006.
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Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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News
Dalet snaps up Ooyala’s OTT workflow unit
Dalet is to acquire the Ooyala Flex Media Platform business as it looks to bolster its SaaS-based services offering and sign up customers in new sectors.
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Webinar
Engaging users and boosting advertising with AI
Join IBC365 on demand to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
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Thought Leadership
Disrupting the sports production process
Sports fans are particularly demanding, and rights holders and production companies are under ever-increasing pressure to produce more content, says Tedial vice president products Jérôme Wauthoz.
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News
DAZN eyes NFL rights bid & Canal+ confirms job cuts
Your guide to what’s happened this week in the media, entertainment and technology industry.
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Industry Trends
How streamer spend is reshaping programme making
The rise of the streaming platforms has sparked a production boom, affecting superindie groups through to smaller indies. It has had a major impact on all genres of programme making too - and the way that shows are now financed. Tim Dams reports.
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News
Snapchat launches ‘Creator Shows’ with ad-revenue deal
Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.
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Industry Trends
Public service media: Trust in news
Public service news is facing increasing pressures from politicians to declining audiences and attacks on impartiality. But is it all doom and gloom? – Raymond Snoddy investigates.
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News
WarnerMedia confirms D2C HBO Max service
HBO has unveiled its new direct-to-consumer streaming service, which will be launched in 2020 and is set to offer legacy favourites and original content.
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Thought Leadership
Sports broadcasting in the age of Twitch
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
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News
Liberty Global trials wireless connectivity with Ericsson
In a world first, Liberty Global has employed Ericsson’s wireless connectivity technology in a trial to connect homes with gigabit broadband and linear TV services.
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News
African football bosses call out BeoutQ on piracy
BeoutQ has been condemned by the Confédération Africaine de Football for illegally broadcasting every group phase of the African Cup of Nations.
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News
Vivendi takes legal route against Mediaset
Vivendi has launched a lawsuit against Mediaset in an effort to assert its rights as a shareholder in the Italian broadcaster.
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News
Virgin TV boss calls government to review RTÉ
Virgin Media TV managing director has called for a government review of RTÉ’s hybrid model, urging an inquiry ahead of additional funding or changes to the licence fee model.
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News
Netflix to open UK production hub at Shepperton Studios
In a major UK expansion, Netflix has signed a multi-million pound deal to create a production hub at Shepperton Studios outside London.
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Industry Trends
Women’s World Cup scores with viewers worldwide
The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.