Monetise – Page 5
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Industry Trends
SMPTE: The power of smart contracts awaits the media industry
Offering twinned creative technology and technical infrastructure strands, running simultaneously in the NFT2 and NFT3 theatres, the SMPTE UK Media Technology Conference 2022 marked 29 June as the day it created a new, modern media image for itself in the UK. George Jarrett reports.
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Industry Trends
Beating the bear: The streaming market in numbers
If the last few years have taught us anything, it has to be that expectations can always be confounded, and that what happened last month is no guide to what will happen next.
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Industry Trends
The future of AI in analytics - ROI is crucial
In the IBC 365 webinar AI and Analytics, broadcasters and data experts discussed the changing expectations of analytics and the tricky question of calculating ROI.
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Industry Trends
Apple scoring MLS rights is part of a growing SVOD trend
The broadcast game is changing. In the pursuit of growth, streaming platforms are turning their attention to grabbing sports rights from traditional broadcasters.
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News
Global ad spend to rise 8.4% in 2022, says GroupM
Global advertising spend will keep growing in 2022, despite challenging economic conditions, rising inflation and war in Ukraine, according to predictions from WPP’s media buying unit GroupM.
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Industry Trends
SVOD to AVOD: Rethinking OTT monetisation
For a decade, the landscape for TV has been gradually shifting, with the dominance of traditional satellite and cable TV eroded by the likes of Netflix and Hulu, pioneers of the streaming SVOD market. The pandemic and its enforced lockdowns delivered a literal captive audience for video-on-demand platforms, and subscriber ...
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Industry Trends
Dynamic ad insertion: A win-win-win proposition?
Times are changing as big VOD players start to turn back to advertising after years of championing subscription-only models.
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Daily News
An appy future
Content Everywhere exhibitors provide some of their thoughts on what the current trends are in the TV apps and content market — and how content providers should set themselves apart in order to retain audience engagement.
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Video
IBC Digital 2021: Restructuring Business Models for VOD, AVOD and SVOD service providers with data
During this IBC Digital 2021 session, now available here on-demand, we invite you to discover:
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Video
IBC Digital 2021 Trends: OTT & Direct to Consumer
In this IBC Digital 2021 session, hear how consumption trends are shifting, the rise of addressable, a fascinating look at successful niche platforms and the rise of super aggragators.
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Video
IBC Digital 2021: Creating a more diverse workforce with STARZ’s Jamila Daniel
Jamila Daniel, Chief Diversity Officer for Lionsgate and Senior Vice President of Human Resources at STARZ, is responsible for partnering with the company’s leadership team to effect organisational changes in policy and culture that lead to a more diverse and inclusive workplace. In this IBC Digital 2021 video, she explains ...
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Video
IBC Digital 2021: Distributing content with Banijay’s Cathy Payne
Cathy Payne, Chief Executive of Banijay Rights, highlights the latest trends in the production and distribution of scripted and unscripted content in this video from IBC Digital 2021.
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Video
IBC Digital 2021: Ways to build, engage and retain online audiences
Building and retaining an audience is essential to the success of all broadcasters, video service providers and content creators. This 2021 session looked at a variety of different approaches to attracting and growing audiences.
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Video
IBC Digital 2021 Interview: Taking streaming services global with ZEE5 Global’s Archana Anand
Archana Anand, Chief Business Officer, manages the digital platform for the international business for ZEE5 Global, the leading brand for South Asian content, with a platform that boasts around 200,000 hours of South Asia content. She describes how she is working to take ZEE5 Global, tackling the US market and ...
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Video
IBC Digital 2021 How Future Market and Technology Trends will define the Home Device Market
2021 was an exciting time for the home device market, with more content and services being streamed into DTVs, Set-top boxes (STBs) and OTT devices than ever before.
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Video
IBC Digital 2021: Five minutes with: Edgecast
Darren Lepke, Head of Video Product Management at Edgecast, shares the company’s priorities for 2021 and discusses how these responded to emerging industry trends. He also considers the next phase of innovation for streaming.
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Video
IBC Digital 2021 Interview: BBC R&D team wins IBC 2021 Technical Paper Award
BBC R&D’s Hannes Ricklefs, Lead Architect, and Juliette Carter, Project Engineer, explain the principles behind their team’s My PDS app and supporting architecture that allow users to have greater control of their own data when using different media and other services.
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Video
IBC Digital 2021: What’s Next for OTT & D2C?
The 14 years since Netflix first introduced a streaming service last year coincided with the phenomenal growth and acceptance of cloud-based services, associated technologies such as machine learning and artificial intelligence, and ever improving performance in a proliferation of consumer screen devices.
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Video
IBC Digital 2021 DEMO: Transforming the global content licensing ecosystem (Whip Media)
In 2021 with the advent of streaming, the volume of content that is bought and sold had skyrocketed. New streamers have an insatiable appetite for content and sellers of content need to race to satisfy it. The velocity of deal making has also ramped up: streamers want to react to ...
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Video
5 minutes with… Ateme
NAB 2022: IBC365 speaks to Ateme Marketing Communications Director Silvia Candido on monetisation, personalisation and meeting colleagues in the flesh.