Monetise – Page 14
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News
Spanish regulator fines Mediaset and Atresdmedia €77m over ad practices
Spain’s regulator CNMC has hit national broadcasters Mediaset and Atresdmedia with fines totalling €77.1 million for anti-competitive practices over TV advertising.
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News
ITV announces new addressable advertising platform Planet V
UK broadcaster ITV announced today the launch of its new addressable advertising platform Planet V which is set to launch early next year.
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Webinar
Augmenting reality: Creative and commercial opportunities for AR content
Join IBC365 on demand to explore the technology, use cases and business models behind AR.
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Industry Trends
Esports: Overcoming the pitfalls of production
From measuring audience metrics to platform and tournament sponsorship, monetising esports is not without its challenges. IBC365 speaks with industry experts on tactics for broadcasters to deliver live esports production.
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News
Ofcom appoints Oxley as interim chief
Ofcom has named Jonathan Oxley as interim chief executive, as speculation grows about who will replace departing chief Sharon White.
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News
Conservatives and Labour pledge free over-75 licence fees ahead of election
The UK’s two largest political parties have vowed to save free TV licences for all over-75s ahead of the upcoming UK general election.
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News
Charter to launch AMC SVoD and ad-free services
AMC Networks has announced a deal with Charter Communications to boost the distribution for its ad-free AMC Premiere and subscription streaming services.
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Industry Trends
Esports amalgamation and addressability for advertisers
The business of esports is attracting record-breaking audiences as quickly as it is gaining interest from advertisers, however, the measurement of ad success and audience engagement is as complicated as it is dense with competition.
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News
Discovery launches AVoD service in UK and Ireland
Discovery has launched dplay, an advertising video-on-demand service combining content for Discovery’s six free-to-air channels for consumers in the UK and Ireland.
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Industry Trends
Addressable advertising: Who’s doing what, and why
Addressable advertising is attracting new businesses of all sizes to the TV space and enabling the likes of Sky and RTL to compete with digital giants. But in the battle to secure a healthy share of digital ad revenues, rival players must partner up, while some regions face legal and ...
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News
Roku acquires Dataxu to strengthen its advertising arm
Roku has acquired Dataxu in a $150 million deal to accelerate its ad platform and help content partners monetise their inventory.
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News
DPP develops IMF for advertising
The Digital Production Partnership (DPP) has developed of a proof of concept to show how component-based workflows using the interoperable master format (IMF) can be applied to advertising.
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Technical Papers
Understanding the effect of content type on the value of OTT audiences
In this paper, Vimeo discusses the ways in which content variation affects key aspects of OTT, including subscriber monetisation, viewership, and content management.
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Technical Papers
Networked collaborative recommendation architecture
In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.
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News
New Zealand Rugby takes 5% stake in Sky NZ in “revolutionary” rights deal
A landmark sports rights deal will see New Zealand Rugby take a 5% stake in Sky New Zealand in exchange for the rights to show All Blacks matches for the next five years.
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News
EU warns of 5G cybersecurity & tech giants face tax crackdown
7 - 11 Oct: Your guide to what’s happened this week in the media, entertainment and technology industry.
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News
Italy to launch “web tax” in 2020 targeting digital giants
Italy has confirmed that it will implement a 3% web tax on large-scale web-based activity from big digital companies starting next year.
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Industry Trends
Reach and relevance drives revenue
Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.
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News
Facebook agrees $40m settlement over ad engagement lawsuit
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
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News
Netflix banned from advertising on Disney channels
Walt Disney has stopped airing ads from the streaming giant Netflix on its entertainment networks after changing its advertising policy ahead of pushing into the streaming world.