Monetise – Page 15
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Industry Trends
New broadcasters: Zeitgeist of our time
Global digital media publishers are defining broadcasting with 80% of audiences opting for video, according to Vice and Refinery29 executives who discussed the power of harnessing platforms and chasing niche audiences.
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News
Esports audiences “the Holy Grail” for ad revenue
Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.
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News
Alchimie acquires UK’s TV Player
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
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News
YouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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News
Content and technology leaders combine to create an outstanding IBC experience
IBC2019 has been hailed a celebration of industry insights and excellence, with the world’s media, entertainment and technology industry once again gathering in Amsterdam to do business and forge connections.
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News
Facebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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News
Recruit with neurodiversity in mind, says Microsoft
IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.
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Video
Video Panel Interview: Max Métral, Damien Cullen, George Aivazoglou and Simon Eicher
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting
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News
Cracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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Video
Content marketing: Authenticity is key
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
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News
On demand faces disruption as platforms bid to convert customers from AVoD to SVoD
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
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Executive Interviews
Interview: Marion Ranchet, Roku
The ability of aggregated TV services to target specific audiences and measure their response combines the beauty of TV with the brains of digital, says Roku’s Marion Ranchet.
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Industry Trends
Blockchain: Ushering the next generation of M&E
The media & entertainment industry is undergoing a shift with increasing number of viewers migrating from the ‘linear’ broadcast services to over-the-top (OTT) services including Netflix, HBO Go and Roku, which are based on subscription driven AOD (audio on demand) and VOD (video on demand) models.
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Industry Trends
The keys to success in a digital age
IBC2019: Senior figures from some of the world’s leading digital content brands have outlined some of the key features of media brands that will make them successful in the future.
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Executive Interviews
Sharpening AI for profit in the Brazilian market
In charge of analytics for Brazil’s huge TV Globo, Carlos Octavio wades into rivers of data while striving to transform a corporate culture.
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Thought Leadership
Innovative ecosystem play
Following an era of rapidly changing technology, virtualisation and SDN/ NFV, 5G is now redefining businesses across the globe, writes Tech Mahindra global head of innovation Nikhil Malhotra.
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Executive Interviews
Interview: Olivier Jollet, Pluto TV
In a tough, competitive media market, choosing the right business model is crucial. Ahead of his appearance at IBC, Pluto TV’s Olivier Jollet tells George Jarrett how global game-changing media businesses should be developing new strategies.
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Industry Trends
Brain waves: How content could be as individual as a fingerprint
As consumers demand more personalisation, metadata about individual users is emerging as a key resource for the industry, writes Adrian Pennington.
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News
LTN Global to Acquire Make.TV
LTN Global is to acquire Make.TV, the developer of a cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms.
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News
India liberalises digital media investment
The Indian Government has confirmed it will allow 26% foreign investment in digital media and streaming services to help boost its economic growth.