Monetise – Page 16
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Executive Interviews
Interview: Michael Nathanson
Top US equity analyst Michael Nathanson says ageing TV audiences and the flight of youth audiences to streaming platforms means broadcasters have to “look inward” to compete.
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News
RTL seeks ad-tech partnerships and revamps management
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
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Thought Leadership
Contextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
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Industry Trends
Getting audience measurement – and influence – right
In a multi-platform world viewing figures are ever more important but also more challenging tog gather. Chris Forrester looks at how broadcasters are measuring their audiences.
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News
US and France agree deal on digital tax
Silicon Valley technology giants will face taxation after the US and French Presidents struck a deal during the G7 Summit.
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Executive Interviews
AI has been overhyped, but offers good opportunities
Artificial intelligence has often overpromised, but now the technology is becoming vital to the media and telco spaces, according to Orange’s Patrice Slupowski.
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News
Spend on cinema ads to grow by 6.8% in 2019
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
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News
YouTube to stop targeting video ads to children
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
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Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
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Webinar
See it differently: IBC2019 preview
Join IBC365 on-demand for your ticket to getting the most out of IBC with the help of some of the most innovative exhibitors on the show floor and experienced industry experts.
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Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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News
IBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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News
Snap debuts AR smart glasses
Snap has unveiled the newest version of its smart glasses, Spectacles 3, which features dual cameras designed to showcase augmented reality features and 3D capturing.
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News
UK watchdog bans TV ads under indecent gender stereotyping
Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.
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News
Mediaset finalises 9.6% stake in ProSiebenSat.1
German broadcaster ProSiebenSat.1 has welcomed Mediaset as a shareholder in a strategic move to champion the development of pan-European alliances.
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News
Rise announces leading women shortlisted for inaugural awards
Advocate group for women working in broadcasting has announced its shortlist for the inaugural Rise Awards to be presented during the IBC Show in September.
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News
Fox pushes D2C strategy with $265M acquisition of Credible Labs
Fox Corporation has unveiled plans to buy a 67% stake in leading consumer finance firm Credible Labs, as part of the American TV broadcasting company’s digital strategy.
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News
Leader acquires test and measurement firm Phabrix
Leader Electronics has acquired Phabrix, a manufacturer of video and audio broadcast test and measurement instruments.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
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News
SoftBank unveils $108bn tech investment fund
SoftBank Group has launched a second investment fund as it looks to back further development of market-leading, tech-enabled growth companies.