Monetise – Page 7
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Industry Trends
Analysis: What the WarnerMedia and Discovery merger means for the media industry
Will the merger of WarnerMedia with Discovery give it the scale to compete globally? Kate Bulkely considers what impact it will have on the media landscape and how competitors will react.
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News
Premier League extends UK TV deal following Covid disruption
The Premier League has agreed to extend its current deal with UK broadcasters, rolling over the live and non-live agreements with Sky Sports, BT Sport, Amazon Prime and BBC Sport.
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Industry Trends
The sale of BT Sport and the relationship between content and telcos
Despite huge investments, the track record of telcos in the content business is decidedly mixed. Does BT’s plan for a full or partial sale of its sports pay-TV business signal that telcos are rethinking the idea of investing in content?
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Industry Trends
How We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry Trends
OTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry Trends
The tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry Trends
Monetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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News
Themed week: Engaging viewers
IBC365’s latest themed week looks at the subject of capturing audience attention and how broadcasters go about making sure audiences are engaged with their content.
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News
IBC Podcast: Peter Cassidy, Monterosa; Carrie Wootten, Rise; and John Honeycutt, IBC Council
Episode 9 of the IBC Podcast features Peter Cassidy, director of global entertainment at Monterosa, Carrie Wootten managing director of Rise and John Honeycutt chair of the IBC Council.
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Industry Trends
Analysis: Why Super Bowl LV saw a drop in viewers
Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.
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Webinar
On-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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Video
KAON USP Agent and Controller: Deployment of a Service
IBC SHOWCASE: This video refers to the latest KAON Broadband implementation of USP Agent and Controller. The example will target an update on the Graphical User Interface of the Gateway located in the customer premise.
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Industry Trends
Analysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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Industry Trends
2020 in review: Mergers and acquisitions
2020 was predicted to see significant M&A activity across the media and entertainment space, but did the coronavirus slow down consolidation?
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Industry Trends
2020 in review: How commercial broadcasters have coped with coronavirus
Advertising revenue reductions have hurt Europe’s commercial broadcasters badly during 2020.
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Webinar
How Canal+ Groupe and NAGRA are successfully fighting piracy
Watch this on demand webinar to find out how the combined forces of NAGRA and Canal+ Groupe defined and executed a clear security strategy that has delivered impressive results – including the recent take-down of a pirate operation in Switzerland.
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Whitepaper
Applicaster 2021 Predictions
2020 was a year of record highs and record lows in entertainment. McKinsey data showed that we “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” in the early days of the Covid-19 lockdowns, and content streaming — along with Zoom calls ...
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Whitepaper
Three important trends from 2020
This holiday season media companies can expect more than just a little cheer. People are streaming at record levels, subscriptions are up, and strong advertising fill rates are expected to continue. Here are 3 important outcomes from 2020.
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Industry Trends
Ad tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Executive Interviews
Interview: Ben King, DAZN
DAZN has announced a partnership with Vodafone Germany that will see the sports OTT launch its first linear channels. James Pearce discusses the new partnerships and subscriptions with DAZN’s chief subscription officer Ben King