Monetise – Page 9
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Webinar
Addressable ads: Delivering a personalised viewing experience
Catch up on demand to find out how and why broadcasters are adopting addressable advertising.
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Industry Trends
The outlook for esports
Ticket sales for live events might be down, but esports sponsorship, media rights and advertising revenues have held up surprisingly well during the coronavirus pandemic, with predictions for long term growth remaining robust.
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News
UK ad spend sees ‘grave’ fall in second quarter of 2020
An unprecedented fall in UK marketing budgets as a result of the Covid-19 pandemic has been laid bare in the IPA Bellwether Report for the second quarter of 2020.
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News
Audiovisual piracy costs Italian economy Euros 1.1 billion
Audiovisual piracy cost the Italian economy almost 1.1 billion euros last year, according to a new study by Ipsos for the Italian Federation for Safeguarding Audiovisual Content (FAPAV).
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Industry Trends
Can AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry Trends
Streamers’ password sharing problem
Before coronavirus struck, the streamers looked to have password sharing in their sights amid estimates that it was costing billions of dollars in lost revenue. The issue has gone quiet for now – but that is likely to change.
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Industry Trends
Which platforms will gain from the Facebook ad boycott?
With more than 160 major companies pulling their advertising from Facebook, traditional platforms like TV through to digital giants such as Amazon, TikTok and YouTube look set to benefit.
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Industry Trends
Live TV sports rights to take a Covid-19 hit?
As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.
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Industry Trends
Ad industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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News
Saudi Arabia promises piracy crackdown after WTO report
The Kingdom of Saudi Arabia has pledged a crackdown on broadcast piracy after a World Trade Organisation investigation found the state had not done enough to tackle pirate sport service BeoutQ.
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News
NBCUniversal and Sky unveil leadership team for One Platform ad offering
Comcast-owned NBCUniversal and Sky have unveiled the leadership team for their new One Platform Global Advertising & Partnerships offering, which was announced last month.
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News
UK creative industries “on brink of devastation” says Oxford Economics report
The UK’s creative industries are on “the brink of devastation” due to the Covid-19 crisis, and face a projected £74 billion fall in turnover and the loss of over 400,000 jobs this year.
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News
4K 4Charity virtual run raises over $20,000 for Covid-19 and diversity causes
The 4K 4Charity’s virtual event has raised over $20,000 in donations for organisations that provide Covid-19 relief and non-profits focused on increasing diversity and inclusion in the tech industry.
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News
International coalition shuts Spain-based video piracy ring
An international coalition has shut down a piracy ring based in Spain offering more than 40,000 video channels and VOD content, and with two million subscribers.
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Industry Trends
Product Launches & Press Events
IBC365 presents a roundup of the virtual events, webinars, product launches, podcasts and demonstrations currently being offered online.
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News
DAZN launches direct carrier billing in Europe
Global sports streamer DAZN is to allow customers to pay for their subscription via their mobile phone bill as part of a move to expand its payment options for subscribers.
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Thought Leadership
The year of the OTT comes good, but still challenges ahead for SVODs
Amid the coronavirus lockdown, OTT services are experiencing boom. But even as more people switch to VOD platforms, there are challenges ahead for the industry, writes IBC365 deputy editor James Pearce.
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Industry Trends
OTT subscription management needs flexibility
OTT sector growth has resulted in a hugely successful decade for subscription management platform providers. But with competition strong and the prospect of more niche streaming services, they will need to maintain their focus on flexibility, writes David Davies.
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Industry Trends
Brands look to capitalise on esports growth
Lockdown has seen a surge in competitive video gaming, causing advertisers to take a closer look at esports as a medium.
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Industry Trends
Earnings review: Disney, ITV, WarnerMedia count cost of coronavirus
IBC365 recounts the standout company results in the media and broadcast industry.