Monetise – Page 9
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Connected TVs now account for nearly half of video ad impressions
Connected TV now accounts for nearly half of all video advertising impressions served, according to the latest Video Benchmark Report from Extreme Reach.
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Discovery appoints Andrew Georgiou as Eurosport president
Discovery has named Andrew Georgiou as president of Eurosport in a role that will also see him oversee sports rights and marketing across the Discovery Group.
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NBC pulls The Office from Netflix in favour of own streaming service
The US version of The Office will be pulled from Netflix 2021 – as NBC makes its own upcoming streaming platform the exclusive home of the popular sitcom.
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Netflix boss bets on art over science
Netflix chief content office Ted Sarandos is confident audiences will pay for multiple streaming services and dispelled rumours of data harvesting and sports rights investment.
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IOC awards new Olympic Games broadcast deal
Broadcast rights for the Tokyo 2020 and Paris 2024 Olympic games have been handed to Infront Sports and Media, which will be the exclusive free-to-air rights holder in Sub-Saharan Africa.
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BBC toys with international FAANG streaming model
The BBC chairman has admitted the public service broadcaster would “do very well under a subscription model,” speaking in the UK House of Lords yesterday on the future of broadcasting.
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Comcast leads addressable ad initiative
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
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Dish eyeing $6bn deal for T-Mobile-Sprint assets
Dish Network has emerged as the favourite to buy wireless assets T-Mobile and Sprint need to offload to push through their merger, with a $6 billion deal close, according to reports in the US.
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WarnerMedia to open 5G Innovation Lab
The WarnerMedia Innovation Lab will be powered by the AT&T 5G network and be one of the first permanent 5G studios.
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UEFA launches free OTT platform
The European football body has unveiled its new free-to-air streaming service, UEFA.tv, which will deliver games live and on-demand across Europe.
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Chernobyl drives Sky's investment in original content
Comcast-backed Sky has confirmed it will double its Europe-wide investment in the development and production of original new content.
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Telefónica inks deal with Google
Telefónica Business Solutions has announced its strategic partnership with Google Cloud to accelerate global organisations to adopt the cloud and offer flexible working.
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Netflix opens Australian HQ in battle for eyeballs
Netflix has confirmed it will expand its operations on the ground in Australia to compete with local streaming services.
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Microsoft unveils 8K Xbox
Microsoft has announced its next-generation gaming console will support 8K resolution playback and allow 120 frames per second.
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Apple champions personal cinematic experiences
Apple has previewed its new tvOS 13 operating system for its 4K Apple TV declaring it “the easiest and most personalised entertainment device” yesterday at its developers’ conference.
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Disney+ predicted to take on Netflix and Amazon
The Disney+ streaming service is expected to add 19.2 million subscribers in Western Europe by 2024, driving the next OTT boom, according to Digital TV Research.
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CBS and Viacom merger talks set to resume
Reports from the US claim talks about a CBS/Viacom tie-up are set to reopen in June.
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Netflix and Amazon's £1.1bn UK subs & Champions League final
Your guide to what’s happened this week in the media, entertainment and technology industry.
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Mediaset takes over 9.6% stake of ProSiebensat.1
ProSiebenSat.1 has had a stake of its business acquired by Italian-based Mediaset as it seeks to diversify its international outlook and invest in the future of European TV.
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Nordics OTT subscriptions top 10m
Streaming services in the Nordics have seen rapid growth, with more than 800,000 new subscriptions active in the last year, according to Mediavision.